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    Kim Chaewon of K-pop group LE SSERAFIM is the latest idol to front a PlayStation campaign, as Sony Interactive Entertainment taps the singer for its 2026 “Love of Play” push timed for the Lunar New Year. Chaewon’s appearance follows a familiar PlayStation approach in the region, where the brand has previously featured K-pop acts such as BTS and BLACKPINK in earlier campaigns. The K-pop idol, who has a strong global…