Anker Innovations is bringing its five consumer technology brands under the Anker name, ending a strategy that separated its charging, audio, smart home, energy, and creative products.
The change affects Anker, eufy, soundcore, SOLIX, and eufyMake. New products will carry the Anker brand first, while existing products will make the switch gradually. The company said warranties, customer support, and after-sales service will remain unchanged.
Founded in 2011 as a charging company, Anker has expanded into headphones, security cameras, robot vacuums, home energy systems, and creative tools. It now serves more than 200 million customers across over 180 countries and regions.
“Category brands made sense when categories were separate. They no longer are,” said Steven Yang, founder and CEO of Anker Innovations. “One brand, one promise — Anker Innovation, now unified across everything we make.”
The company said bringing everything under one name would make its products easier to recognize. It will also allow Anker to focus its marketing spending on a single global brand instead of promoting five separate names.
Products will be divided into two groups. Anker For You will cover charging, audio, personal health, and creative tools. Anker for Home will include home security, household robots, and energy products.
Anker also introduced new devices, including headphones and earbuds powered by its THUS AI chip. Some models can record, transcribe, and summarize meetings and phone calls. Its new sleep devices include earbuds and bedside speakers that track sleeping patterns and adjust their sounds.
For the home, Anker unveiled MindBase, a central hub that connects compatible household devices. It processes information and stores data locally instead of relying entirely on the internet.
Other new products include power banks, charging stations, security cameras, a video doorbell, and a robot vacuum.
Anker Philippines plans to introduce the unified branding locally on Sept. 22, 2026, alongside new products from its expanding range.
