Country Funders Finance Corp. (CFFC) has launched Easylend, a new loan product aimed at improving access to credit for micro, small, and medium enterprises (MSMEs), commuters, and agribusiness operators across the Philippines.
CFFC, an inclusive finance company under the Ropali Group, said Easylend offers faster processing and simpler requirements compared with traditional loans. Motorcycle loans can be approved in one to two hours, while business and agricultural loans may be processed within 48 hours. Applicants need only one valid ID and proof of income.
Company officials said the product seeks to address barriers faced by first-time borrowers, many of whom have little to no credit history.
“With Easylend, we’re not just providing loans. We’re giving Filipinos the financial push to grow their livelihood and support their families,” CFFC chief executive officer Ana Alingog-Lazzari said.
Since 2018, CFFC has served more than 200,000 borrowers through partnerships with over 300 dealerships and retail locations nationwide. Company data show that 97 percent of Easylend clients are first-time borrowers and 68 percent have no prior credit history, underscoring its reach to unbanked and underserved Filipinos.
The company said the initiative aligns with government data showing that MSMEs account for 99.6 percent of registered businesses in the country.
Moreover, the rollout of Easylend is backed by a ₱2.28-billion funding provision and a $5-million term loan facility from Singapore-based impact investor Saison Investment Management. CFFC said the fresh capital will support the expansion of Easylend across Luzon, Visayas, and Mindanao.
Officials added that the product incorporates digitalized processing to speed up application and approval while maintaining personalized client service.
Financing for livelihoods
Easylend will cover loans for motorcycles, small business expansion, and agricultural needs. Target clients include sari-sari store owners, delivery riders, transport network vehicle service (TNVS) drivers, and trucking operators.
CFFC emphasized that the goal of Easylend is to provide financial tools that can help small businesses sustain operations and grow opportunities.
“Easy na yan, with Easylend,” the company said, citing its commitment to fast and straightforward lending services.
