TCL Electronics received four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held recently. The consumer electronics manufacturer secured its first-ever Anvil trophies, placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.
The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award, and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.
“We are beyond honored to be recognized by the PRSP,” said Joseph Cerntichez, brand manager of TCL. “Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities.”
The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.
Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.
TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission, received a Silver Anvil. Located in Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams.
TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its execution of a consumer-centric marketing strategy. Recognized in the “Marketing and Brand Communication” category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach.
Beyond the innovative specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering appliances while empowering the next generation of Filipino professionals.
