Premier Apple partner Power Mac Center (PMC) has reached new heights with the opening of the first Apple Premium Partner (APP) store in SM Lanang, Davao City, Mindanao.
To date, PMC is still the only reseller in the Philippines authorized to open an APP, further cementing its lead as the go-to one-stop shop for all Apple needs nationwide. An APP store is the highest classification of reseller stores worldwide, distinct for its minimalist, modern, and contemporary design in line with Apple’s aesthetic. Only these stores offer the complete experience—from retail to service to training—all in one place.
“Our APP stores are dedicated spaces where Apple fans find all their digital lifestyle essentials, a community hub where they can celebrate technology in the way that matters to them. This expansion initiative brings forth that unique experience to a wider customer base, starting with Mindanao,” said PMC Director for Marketing and Product Management Joey Alvarez.
Uplifting communities one store at a time
Expanding retail offerings to include training and service allows PMC to provide more employment opportunities to local talents in its new stores, uplifting communities in the process. Inclusion to the team equates to competitive compensation, technical skills and leadership training, life skills coaching, and a healthy and inclusive work culture. This way, the company can ensure that the benefits of the store flow directly back into the community.
While an APP store is already able to do more for customers, it has an even broader scope, specifically in bridging the implementation of the Apple ecosystem in workplaces, schools, colleges, and universities. Organizations in Davao City and Mindanao looking to increase their operational efficiency and deliver better services for their stakeholders can seek assistance at the APP store in SM Lanang to be connected to PMC’s Education and Enterprise groups for expert advice and service from Apple-authorized providers.
Celebrating Davao pride with exclusive deals
In celebration of the first APP store in Mindanao, PMC SM Lanang is holding exclusive in-store promotions for customers until the weekend. Available until Sept. 30, 2025 only, this includes:
- Up to P19,500 off on select MacBook Air and iPhone models
- Up to P2,490 off on Apple TV models
- Up to P2,000 off on select AirPods models
- Save up to P42,000 off on select Apple bundles.
There will also be free in-store group demos every Friday to Sunday where all customers can learn and discover new tips and tricks to make the most out of their Apple devices.
- 3:00 P.M. – Apple Experience
- 5:00 P.M. – Switching to iPhone
- 7:00 P.M. – iPad: Your Next Computer
Meanwhile, service offers include 50% off on diagnosis and non-repair services on Sept. 25, 2025 and 25% off on diagnosis and non-repair services on Sept. 26–27, 2025. This is exclusive to Power Mac Center SM Lanang customers only.
Terms and conditions apply. Get rewarded for your purchases by presenting your 1 Infinite app when transacting.
1 Infinite is PMC’s loyalty program, rewarding customers with points that can be used to redeem premium devices, accessories, and select services and training courses. Members can also get up to 50% off on Apple training courses and other exclusive perks from Basecamp and Mobile Care, PMC’s official training and service arms.
New and existing members can simply download the 1 Infinite app from the App Store or Google Play and create an account or log in using their registered email address.
Power Mac Center Apple Premium Partner SM Lanang Premier is at the 3rd Level Cyberzone, open from 10 AM to 9 PM on Sundays to Thursdays and from 10 AM to 10 PM on Fridays and Saturdays. It is the ninth APP store nationwide.
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