Apple has doubled the base storage of its entry-level iPhone with the launch of the iPhone 17e, making the device as a value-driven option within the iPhone 17 series.
While market intelligence company International Data Corp. (IDC) projects that Apple will have a record year in 2025, as boosted by the sales of iPhone 17, the company is still considered lagging behind AI adoption in its devices. This release could help the company maintain the momentum and capture a larger market.
The iPhone 17e now starts at 256GB, up from the previous generation’s base configuration, while retaining a starting price of $599, or $200 cheaper than iPhone 17, in the United States.
The higher storage baseline comes as smartphone makers face slowing down global demand and intensifying competition in the mid-range segment.
The device features a 6.1-inch Super Retina XDR display and is powered by the A19 chip, which Apple says delivers faster performance and improved power efficiency. It also introduces the company’s C1X modem for enhanced connectivity.
From the front, the device resembles the iPhone 14 because of the display layout, with the return of the traditional notch design replacing the Dynamic Island. The flat-edged aluminum frame and overall silhouette also resemble earlier generation of iPhones.
For photography, the iPhone 17e is equipped with a 48-megapixel main camera that supports a 2x option through sensor cropping. It retains a dual-camera setup and does not include the additional lenses and advanced zoom features found in the Pro models.
The phone supports MagSafe and Qi2 wireless charging, runs on iOs 26 and includes satellite-based emergency features introduced in previous iPhone generations. It carries an aluminum frame and an IP68 rating for dust and water resistance.
Pre-orders begin March 4 in select markets, with availability starting March 11 in more than 70 countries and regions.
Local pricing and release details for the Philippines have yet to be announced.
