Regional e-commerce platform Lazada is now rolling out AI Lazzie, an artificial intelligence (AI)-powered virtual shopping assistant designed and updated to provide users with a more seamless online shopping experience.
AI Lazzie is based on OpenAI’s multimodal ChatGPT and was unveiled during a recent media event in Singapore. It is able to generate a new product image for sellers and can come up with product descriptions highlighting areas a particular user might be interested in.
It can also make suggestions and product recommendations based on a user’s preferences and wishlist. It is available in English in the Philippines, Singapore, Malaysia, and Indonesia, with a Malay and Bahasa Indonesia versions also available in the latter market.
Another notable feature in Lazada’s suite of AI tools is the virtual try-on model, which the company claimed will allow shoppers to visualize clothing fit by selecting virtual models.
Howard Wang, Lazada Group’s chief technology officer, said “AI has become an integral part of the e-commerce landscape, enabling smarter decision-making.”
“With it, we continue to evolve to serve our customers better and to reduce the complexity and make it easier for sellers to sell on the platform,” he added.
The suite of GenAI features is currently being rolled out in stages and will be available to all Lazada users by Nov 11.
The event also saw the release of the “Artificial Intelligence Adoption in eCommerce in South-East Asia” white paper, which surveyed over 6,000 ecommerce users across Southeast Asia.
Partnered with Kantar Profiles, the research’s survey revealed that 88% of consumers rely on AI for purchasing decisions, with 83% stating that they would be willing to invest in AI-enhanced shopping experiences.
