Procreate, the digital art app for iPad, has pledged not to include generative artificial intelligence (AI) in its software, saying that the technology is a “moral threat” to human creativity.
The statement was issued last Monday, August 19, two months after Apple’s announcement of its own new AI software, Apple Intelligence.
Aside from promising not to include AI into the app, the illustrator app assured its users that they “take pride in privacy,” and that they have no access to their artworks.
“Generative AI is ripping humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future,” the statement read.
“We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.”
Some of its competitors, such as Canva and Adobe, have long started the inclusion of generative AI in their platforms years ago. However, Procreate clarified that its refusal to join the AI train will not put them at risk of being left behind by others in the industry.
“But we see this road less travelled as the more exciting and fruitful one for our community,” It said.”
Moreover, Procreate CEO James Cuda, through the X (formerly Twitter) platform of the digital app editor, expressed his strong dislike toward generative AI, saying that he “hates” what it is doing to artists.
“We’re not going to be introducing any generative AI into our products. Our products are always designed and developed with the idea that a human will be creating something,” Cuda said.
