ShopBack, the leading online shopping and rewards platform in the Asia-Pacific and the Philippines, celebrated its 10th birthday with a series of exciting activities last June.
Founded in 2014, ShopBack marked its 10th anniversary in 2024, celebrating a decade of success across the region. With a presence in over 12 countries, ShopBack served more than 45 million users across three continents. In the Philippines alone, ShopBack boasted over 6.5 million users and partnerships with more than 900 merchants.
10 years of creating a rewarding experience for users
ShopBack’s vision is to be the most rewarding way to shop. By offering cashback on every transaction, users can enjoy significant savings, allowing them to shop even more.
Justine Victoria discovered ShopBack in 2022, initially creating an account while in Singapore and then another upon returning to the Philippines. “I was able to withdraw ₱500,000 and bought two Vespa motorcycles,” she said.
MJ Aoki, another ShopBack user, utilized the platform for travel bookings. “If you’re going to make a purchase, you might as well get some money back,” she said. MJ accumulated over ₱58,000 in cashback from her transactions.
Kicking off the birthday with a money rain
ShopBack Philippines launched its 10th birthday celebration with a “cashback rain” activation last June 1. In partnership with Ayala Malls Manila Bay, users experienced over ₱50,000 worth of cashback literally raining down on them. Hundreds of mall-goers were rewarded with cashback, which was eventually credited to their accounts.
Month-long deals and prizes
ShopBack’s 10th Birthday campaign ran throughout the entire month, beginning with the 6.6 Mid-Year Sale and leading up to the main birthday celebration from June 14-22. During this period, each category — travel, fashion, food, and marketplaces — featured special highlight deals. The top prize for users was a chance to win 24K gold, simply by making three transactions across three different categories. Additionally, a month-long rewards page featured exclusive vouchers and challenges, enabling users to earn instant cashback through easy actions.
Some of the top deals included:
- Exclusive voucher drops from Lazada
- Nike: Up to 10% cashback for both 6.6 and Birthday
- Zalora: Up to 20% cashback during the Birthday, also during their Big Fashion Sale
- Klook: Up to 14% cashback for both 6.6 and Birthday
- Puma: 25%-30% cashback – for both 6.6 and Birthday
Exciting Partner Deals
Several partner brands were also on board to give exciting perks to ShopBack users:
- KFC: gave away thousands of meal vouchers plus two winners of one year supply of free chicken!
- Ayala Malls Manila Bay: official mall partner with activations all throughout June
- Havaianas: Free Havaianas for first 50 ShopBack users last June 15 in their BGC branch
- SEAOIL: PHP20K free gas vouchers for ShopBack users with an offline giveaway last June 14 in their C5 branch
- INSPI: 10th Anniversary special design collab available on their online store
Timothy Tuason, Commercial Director for PH, said: “This campaign is our way of thanking our loyal users for their years of support. We’ve worked hard to secure the best deals, making this birthday celebration truly rewarding for them. We hope they are excited!”