As viewing habits evolve, Samsung Philippines President Roman Han says bigger screens and advanced display technologies are expanding the role of TVs at home
MANILA, Philippines (October 28, 2026) – For many Filipino households, the television remains an entertainment fixture. According to the Philippine Statistics Authority’s 2024 data, television is still the most widely accessed audiovisual medium with an 82.3% exposure rate among individuals aged 10 to 64, followed by video streaming at 66.5%.
Global No. 1 TV and soundbar brand Samsung views this enduring consumer behavior as a mandate to innovate. “Even as the primary medium for home entertainment, the television must constantly adapt to the evolving needs and habits of modern consumers,” said Samsung Philippines President Roman Han. “With the Super Big Vision AI TVs, Samsung wanted to deliver televisions that do more.”
Bigger Screens, More Immersive Entertainment
A larger screen requires advanced processing power to maintain picture quality and to deliver fully immersive entertainment experiences. According to Han, Samsung addressed this by engineering its line of supersized Vision AI TVs with intelligent picture processing capabilities and precise color rendering to make cinematic viewing possible at home.
Leading the lineup is the 100” Micro RGB Vision AI TV. Instead of standard backlighting, it uses micro-sized red, green, and blue (RGB) lights that are precisely controlled to vivid, accurate colors across the screen. To ensure the image remains crystal clear, the TV’s Micro RGB AI Engine and Supersize Picture Enhancer ensures your entertainment of choice is optimized for larger displays. To make home entertainment more immersive, Samsung made it easier to pair Vision AI TVs with a compatible soundbar, like the Q990H 11.1.4ch Q Soundbar, through Q-Symphony. This synchronizes the TV with the soundbar to produce rich, multidimensional audio that pulls viewers deeper into their entertainment.
For Samsung, bigger viewing calls for a wider selection of entertainment. Through the built-in Samsung TV Plus, viewers get free access to over 750 channels and thousands of on-demand titles on Vision AI TVs with the Samsung TV Plus app. This means they’ll never run out of entertainment to watch at home.
“A bigger entertainment experience happens when all the elements come together,” stated Han. “When picture and audio work together, along with unlimited access to content, home entertainment becomes richer and more meaningful.”
Supersized Viewing Enhances Connection
For all the ways entertainment has become more personalized, shared viewing moments continue to be an important part of the TV experience. “Home entertainment is inherently communal,” Han remarked. “Televisions help families and friends enjoy moments spent together in a bigger, more remarkably immersive way.”
Samsung’s Super Big Vision AI TVs, such as the 100” Mini LED Vision AI TV, are designed to make shared entertainment bigger and better in every way. Powered by Mini LED technology, the TV uses smaller backlights to deliver richer images, stronger contrast, and more vibrant highlights to produce images with more defined details. Sports watch parties are made better by the TV’s AI Football Mode, which optimizes picture and sound settings to bring out the vibrancy of the pitch and make the action easier to follow.
The AI Sound Controller feature offers a more personalized watching experience as it allows viewers to adjust sound elements, such as voices or background noise, and helps them stay focused on the beautiful game. For a superior sound experience, the TV pairs best with the Q800H 5.1.2ch Q Soundbar. With Dolby Atmos, this delivers a more enveloping sound experience, while AI Adaptive Sound optimizes audio for enhanced sports viewing.
Larger Screens Help You Do More at Home
As habits and lifestyles evolve, households require televisions that can support their diverse daily routines. To address this need, Samsung’s Super Big Vision AI TVs are built to make everyday living easier and more enjoyable.“Samsung continues to push the boundaries of display technology to reimagine what a television can do for every household,” said Han.
The 98” Crystal UHD 4K Smart Vision AI TV renders vivid visuals and optimizes viewing through its NQ4 AI Gen2 Processor and Color Booster Pro technologies. When connected to the Q600H 3.1.2ch Q Soundbar, the experience extends beyond the screen with immersive 3D spatial Eclipsa audio calibrated for your space.
Meanwhile, the 100” Neo QLED Vision AI TV uses Quantum Mini LED technology to produce striking contrast with brighter highlights and more defined details for a truly engaging viewing experience. Completing the setup with the Q930H 9.1.4ch Q Soundbar gives viewers a more immersive viewing experience. The soundbar creates expansive, multidimensional audio that brings viewers closer to every scene.
Beyond entertainment, these televisions can serve as intelligent, intuitive companions that support your daily routines through Vision AI Companion. Using natural, conversational language, you can simply ask the TV for information or content relevant to your day.
The TV also becomes a hub for all your connected devices through SmartThings. This allows you to manage your household through a single platform, making it easier to keep track of your devices. To ensure the TV’s performance continues to improve over time, Samsung offers up to 7 years of free One UI Tizen OS Upgrades. “We want to ensure that consumers can continue to rely on their TVs and enjoy these connected experiences for years to come,” explained Han.
Better Screens Deliver Bigger Wins
As expectations for displays continue to evolve, bigger screens are becoming just as valuable in workspaces as they are in living rooms. As the global No. 1 gaming monitor brand for seven consecutive years, Samsung ensures that this reliable performance extends to its monitor lineup by offering monitors that are made to support everyday productivity and immersive gaming.
“As our digital experiences evolve, we believe truly capable monitors should adapt to these different demands and deliver visual quality and performance that enhance the productivity and gaming experience of consumers,” Han said.
The Essential Monitor G3 balances productivity with casual gaming and entertainment. With a 144Hz refresh rate and 1ms response time, it delivers a smoother performance, even for fast-moving content, while keeping your eyes comfortable despite extended screen time. For avid gamers, the Odyssey G5 delivers an immersive and smooth gaming performance. Keeping you immersed in the action, its AMG FreeSync and G-Sync compatibility minimizes screen tearing and stuttering for a smoother, more seamless experience.
“Televisions and displays continue to open up new possibilities for how people go about their daily routines,” remarked Han. “The opportunity lies in pairing size with meaningful innovation that takes the experience to greater heights. This is what we strive to continuously deliver through our evolving lineup of display innovations.”
Invest in a Super Big TV Experience at Home
Discover a super big way to immerse in your entertainment with Samsung Super Big Vision AI TVs. Upgrade today and save up to PHP 80,000 on select Vision AI TVs and bring home exclusive freebies, including a Samsung Q-Series Soundbar worth up to PHP 86,999. Get Free VIP Installation services for Vision AI TV purchases until October 31, 2026.
Protect your premium TV investment by adding the Samsung Care+ Premium to your purchases on the Samsung Online Store or the Shop app. For as low as PHP 5,799 per year,* you can maintain your TVs lasting performance with extended warranty coverage and expert maintenance services.
To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.
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