Holiday shopping gets a lot easier when you know exactly what you’re working with.
From new iPhones and iPads to Macs, wearables, and stocking stuffers, Apple’s current lineup covers just about every kind of gift and every kind of budget.
Here’s a clear, updated look at Apple’s latest products and Philippine pricing, plus who each one makes sense for this holiday season.
iPhone lineup: From everyday upgrades to pro-level power
iPhone 17
Budget: ₱57,990 (256GB), ₱72,990 (512GB)
The iPhone 17 is the most accessible way into Apple’s newest generation.
It brings features you actually notice day to day, like the Center Stage front camera that keeps everyone framed during group selfies, a sharp 48MP Dual Fusion camera system, and a bigger, brighter display with ProMotion up to 120Hz.
It’s a solid choice for users upgrading from much older models or gifting someone their first flagship iPhone.
iPhone 17 Pro and iPhone 17 Pro Max
Budget:
- iPhone 17 Pro: ₱79,990 (256GB), ₱94,990 (512GB), ₱109,990 (1TB)
- iPhone 17 Pro Max: ₱86,990 (256GB), ₱101,990 (512GB), ₱116,990 (1TB), ₱146,990 (2TB)
These are Apple’s most powerful iPhones yet.
Powered by the A19 Pro chip, the Pro models deliver top-tier performance, longer battery life, and advanced camera systems. With three 48MP Fusion cameras and support for ProRes RAW, Log 2, and genlock, these phones are built for creators who shoot, edit, and publish straight from their devices.
If your holiday gift list includes photographers, filmmakers, or serious mobile power users, this is the top shelf.
iPhone Air
Budget: ₱72,990 (256GB), ₱87,990 (512GB), ₱102,990 (1TB)
The iPhone Air is all about design.
It’s the thinnest iPhone Apple has ever made, while still offering strong performance, impressive cameras front and back, and reliable all-day battery life. It’s a great pick for users who want something premium and future-forward without going all the way into Pro pricing.
Apple Watch: Health, fitness, and style on the wrist
Apple Watch Series 11
Budget:
- Aluminum: ₱26,490 (42mm), ₱28,490 (46mm)
- Titanium: ₱46,990 (42mm), ₱49,990 (46mm)
Series 11 adds even more health-focused features, including hypertension notifications and sleep score tracking. Battery life now reaches up to 24 hours, and the display is tougher and more scratch-resistant. It’s thinner, lighter, and very much the everyday smartwatch for people serious about wellness.
Apple Watch SE (3rd generation)
Budget: ₱15,990 to ₱20,990 depending on size and connectivity
The Watch SE 3 keeps things affordable while still covering the essentials.
It offers sleep tracking, wrist temperature sensing, ovulation estimates, and even sleep apnea notifications. This is an easy recommendation for first-time smartwatch users or younger family members.
Apple Watch Ultra 3
Budget: ₱54,990 (Alpine, Trail, Ocean bands), ₱60,990 (Titanium Milanese Loop)
Built for extreme conditions, the Ultra 3 works as a sports watch, health tracker, and rugged outdoor companion. Satellite communication lets users message and share location even off the grid, while its GPS accuracy is among the best in any sports watch.
Apple Watch Hermès
Budget: Starts at ₱80,390 (42mm), ₱83,990 (46mm)
This one is all about craftsmanship and design. The Hermès lineup blends luxury materials, deep colors, and nautical-inspired details. It’s less about specs and more about making a statement.
AirPods and audio: Easy wins for holiday gifting
AirPods Pro (3rd generation)
Budget: ₱14,990
AirPods Pro 3 deliver excellent sound quality and powerful Active Noise Cancellation that removes up to four times more noise than the original. They now support heart rate tracking during workouts, Live Translation for face-to-face conversations, and improved fit and comfort.
A strong upgrade for anyone who lives in their earbuds.
AirPods 4
Budget: ₱8,490 (standard), ₱11,490 (with ANC)
AirPods 4 offer an open-ear design with improved comfort and sound. Both versions use the H2 chip, bringing better call quality, smarter Siri interactions, and richer audio.
These are great everyday earbuds, especially for users who prefer a lighter feel.
AirPods Max
Budget: ₱32,990
With high-fidelity sound, Spatial Audio, Active Noise Cancellation, and now support for lossless and ultra-low latency audio, AirPods Max are ideal for immersive listening and creative work. They also come in multiple colors, making them a statement piece as much as a listening tool.
iPads: From casual use to pro-level work
iPad Pro (M5)
Budget: ₱72,990 to ₱164,990 depending on size and storage
The iPad Pro with M5 is Apple’s most powerful tablet yet.
It delivers major gains in AI performance, fast wireless connectivity, and deeper iPadOS 26 capabilities. With support for Apple Pencil Pro and the redesigned Magic Keyboard, it’s built for creative professionals and power users who want serious performance in a portable form.
iPad Air (M3)
Budget: ₱42,990 to ₱89,990
Available in 11-inch and 13-inch sizes, the iPad Air balances performance and portability.
It supports Apple Intelligence, Apple Pencil Pro, and 5G connectivity. This is the sweet spot for students, creatives, and anyone who wants versatility without Pro-level pricing.
iPad (A16)
Budget: ₱24,990 to ₱55,990
The most affordable iPad is still a strong all-rounder. With a 10.9-inch Liquid Retina display, all-day battery life, and Apple Pencil support, it’s ideal for everyday tasks, learning, and entertainment.
iPad mini
Budget: ₱34,990 to ₱65,990
Small, powerful, and easy to carry, the iPad mini runs on the A17 Pro chip and supports Apple Pencil Pro. It’s perfect for readers, travelers, and anyone who wants performance in a compact size.
Macs: Productivity power for home, school, and work
MacBook Air (M4)
Budget: Starts at ₱64,990 (13-inch), ₱79,990 (15-inch)
Light, fanless, and long-lasting, the MacBook Air remains one of the best laptops for students and everyday users. With up to 18 hours of battery life, it’s built for mobility and reliability.
MacBook Pro (M5)
Budget: Starts at ₱99,990 (14-inch), ₱159,990 (16-inch)
Designed for demanding workloads, the MacBook Pro delivers faster graphics, advanced AI processing, and up to 24 hours of battery life.
It’s the go-to choice for professionals working with heavy apps, video, or large projects.
iMac (M4)
Budget: Starts at ₱84,990
The latest iMac combines power and simplicity in an all-in-one design.
It features a 24-inch 4.5K Retina display, Center Stage camera, Thunderbolt 4, and multiple color options for home or office setups.
Mac mini
Budget: ₱36,990 (M4), ₱84,990 (M4 Pro)
Small enough to fit anywhere, the new Mac mini packs serious power and now includes Thunderbolt 5 on the M4 Pro model. It’s also Apple’s first carbon-neutral Mac, making it a strong choice for both performance and sustainability.
Home and Accessories
Apple TV 4K
Budget: ₱9,490 (64GB), ₱10,990 (128GB with Ethernet)
Perfect for movie nights and watch parties, Apple TV 4K brings smooth performance, immersive audio and visuals, and a refreshed tvOS 26 interface designed to keep the focus on what you’re watching.
AirTag
Budget: ₱1,890 (1-pack), ₱6,490 (4-pack)
AirTag remains one of the easiest gift ideas.
Attach it to keys, bags, or luggage, and track items using the Find My network. You can even personalize it with engravings, making it a thoughtful stocking stuffer.
Why shop Apple for the holidays
Shopping directly through the Apple Online Store Philippines comes with perks that matter during the holidays.
Apple Specialists are available online to help with choosing, personalizing, and setting up gifts. The Apple Store app also offers a special gifting experience, letting you schedule digital gift messages for surprises that land at just the right time.
Delivery is fast and free in many locations, with the option to ship directly to recipients, plus extended holiday returns mean eligible purchases can be returned until January 8, giving shoppers extra peace of mind.
