We ask industry leaders what makes them tick and how to navigate the challenges of an ever-changing industry that profoundly affects their profession and personal lives.
I’ve been covering technology in the Philippines since 2004. I have interviewed, collaborated, and yes – even argued – with the best of the best in marketing, product, and brand roles for consumer technology. It so happens that many of them are women. The best of the best.
Sue Ong Lim
Managing Director
Acer Philippines
The IT field is a highly competitive, male-dominated industry where technology evolves at a pace faster than most. It is challenging, but that’s also what makes it exciting and fulfilling at the same time. Like in any career, nothing beats the fundamentals of success: hard work, commitment, and passion—you have to love what you do.
While technical expertise and a data-driven approach are crucial, one key factor that is often overlooked—but can make a real difference in the workplace—is emotional intelligence (EQ). It might sound counterintuitive, but at the end of the day, any business is about people—whether it’s working with internal teams or external stakeholders. And I believe this is something women can naturally bring to the table.
Lastly, for women balancing demanding careers with family life, having a strong support system is essential. In my experience as a wife and mother, having a supportive spouse has been instrumental in managing both my professional and personal responsibilities.
To all women aspiring to build careers in IT: strive for excellence, love what you do, and make the most out of your unique strengths. The future is bright in this field. Go after and seize the opportunities!
Princess Laosantos
Senior Marketing Manager
Acer Philippines
Here are some battle-tested lessons from my journey so far—not just for carving a path in IT, but for any woman claiming her space in any field, or life itself:
Be an early adopter. Technology moves fast, and those who stay ahead of the curve shape the future rather than chase it. Be curious. It signals adaptability, foresight, and a willingness to learn—qualities that make you indispensable in any field. The more comfortable you are with change, the more you’ll influence it rather than be disrupted by it.
Master the chaos. Prioritize like a strategist. If a task takes five minutes, handle it now. For everything else, categorize based on urgency and importance. A well-organized mind is a powerful one. And always make time for stillness—meditate, breathe, reset.
Influence is currency. Build a network of people who challenge, inspire, and elevate you. Influence isn’t given; it’s cultivated. Be the kind of presence that commands respect without demanding it.
Grit is greater than talent. Intelligence opens doors, but resilience kicks them down. Stay hungry. Set benchmarks that scare you a little. Excellence isn’t a goal; it’s a habit.
Read the room, not just the resume. Leadership in IT isn’t about knowing every system, it’s about knowing every soul in the room. Spot potential, amplify strengths, and orchestrate a team like a well-tuned engine—because the best tech is nothing without the right people driving it.
Stay awake to the world. The best problem-solvers aren’t just tech-savvy; they’re life-savvy. Travel, read voraciously, experience art, culture, and different perspectives. The best innovations often come from the most unexpected places.
Own your worth. Walk into rooms like you belong, because you do. Your voice, your skills, your vision—they are all assets. Negotiate like you mean it. Demand your space. No one defines you but you.
Joepy Jean Libo-on
Marketing Head
HONOR Philippines
To the women who want to enter this field, be a game-changer in a traditionally male-dominated industry by embracing your unique strengths. Bring a feminine touch to your work by simplifying complex concepts, making technology more accessible and understandable to the public.
Women often analyze situations deeply, but this can be a strategic advantage—allowing you to foresee challenges, navigate obstacles, and stay ahead of the competition. More importantly, men and women are not competitors but partners in success.
Your impact goes beyond appearance too; the way you communicate holds power. Even if you carry the grace of a Disney Princess, let your voice resonate with the authority and confidence of a Lion King.
Ida Ong-Co
Managing Director
Hewlett-Packard (HP) Philippines
I’ve been in the industry for 20 years and have seen profound shifts on how people connect, work, and live. The advancement of technology has reshaped people’s daily experiences. The Internet was just becoming a central part of daily life. Social media wasn’t as pervasive, and Facebook was just emerging. Now, platforms like Instagram, Tiktok and Youtube are dominating, and social media is an integral part of our everyday life. The smartphone has turned us into an “always-on” user, sharing everything from how we all connect with friends to how we shop, work and engage with news.
And of course, the transformation of Personal Computers – Traditional PCs were built around a standard processor which relies on the user to install and manage programs. Tasks like gaming, browsing or office work were done using these basic components.
Now, we are all looking forward to the rise of AI-powered PCs which will make a significant evolution in the way users interact with PCs. AI PCs come equipped with processors optimized for AI tasks, allowing them to handle real-time, advanced data processing, including deep learning and predictive analytics.
Monique Avila
Head of Customer Success APAC
Payoneer
The digital economy has revolutionized opportunities for women in the workforce especially with how remote work and digital platforms have transformed traditional roles. The gig economy
provides flexibility, while global companies seek skilled professionals regardless of
location. English proficiency has become a key advantage, opening doors to international opportunities. Women are leveraging these changes through continuous upskilling in digital tools and emerging technologies, building sustainable careers that balance professional growth with personal needs. I also have a genuine interest in understanding technical concepts and how they apply to our daily lives. This curiosity has shaped my journey at Payoneer, where I didn’t come from a traditional IT background, but my ability to bridge customer and market needs with our product teams has helped me grow in the FinTech space.
My role as Payoneer Head of Customer Success for APAC involves leading a diverse,
multi-market team across different time zones, giving me a broad perspective on global
business trends. This digital transformation has created a more accessible and adaptable landscape where women can thrive on their own terms.
For women aspiring to build a career in tech, my advice is threefold:
- Embrace continuous learning. Technology is always evolving, and staying ahead means being adaptable and open to new ideas.
- Take up space. Women bring valuable perspectives to tech, and organizations like Payoneer are committed to fostering an inclusive workplace where diverse talent thrives.
- Build a strong network. Whether through mentorship, industry events, or platforms like Payoneer that connect professionals globally, having the right support system can open doors to incredible opportunities. Success in this industry isn’t just about technical expertise. It’s also about customer focus, adaptability, and being part of an organization that supports your growth.
Prep Palacios
Head of Industries
Google Philippines
In my three decades in the tech industry, I’ve learned that true success isn’t just about technical skills; it’s about finding meaning in your work. Align Your Career with Your Life’s Purpose: When your career aligns with your personal purpose, you’re not just working a job, you’re fulfilling a calling. This also helped me build resilience over time. There will always be challenges, no matter what industry or career you choose. But when you’re driven by a deeper purpose, you’re better equipped to navigate those obstacles. Ask yourself: What impact do I want to make? What problems do I want to solve? How can technology be a vehicle for my values? When you find that connection, you’ll find a reason to get up each morning and will sustain you through the inevitable ups and downs.
Cultivate a Learner Mindset – Technology is evolving at an unprecedented pace. What’s cutting-edge today might be obsolete tomorrow. To thrive in the IT tech industry, you must embrace a learner mindset. This means being curious, adaptable, and committed to lifelong learning. Do not allow the continuous introduction of new technologies overwhelm you. Instead, see it as an opportunity to expand your knowledge and skills. Take advantage of online courses, workshops, conferences, and mentorship opportunities. Embrace challenges as learning experiences.
Be Passionate on How Technology Impacts People’s Lives – Technology is not just about complex programs or algorithms; it’s about how it improves people’s lives. It’s about connecting people, solving problems, and or providing access to the world’s information (hint: Google it). Let your passion for helping people through technology drive your work. When you see the real-world applications of your skills, you’ll find a deeper sense of fulfillment. Whether you’re developing software that simplifies everyday tasks or creating solutions that address critical social issues, remember that your work has the potential to make a positive difference. This passion will not only fuel your career but also inspire others to join the IT field.
Pearl Perlada
Marketing Head
Abenson Growth Brands
(Gadgets, Electroworld, Automatic Centre, abensonHOME)
In my many years in the industry, I think the biggest shift that I saw was convenience and intelligence. We’re not just selling products—we’re providing solutions. Data plays a huge role in shopping these days. AI and data analytics have turned shopping into a hyper-personalized experience. Payment methods have gone from cash and credit cards to tapping watches, and even facial recognition in some places! Retail tech has gone from “swipe and pay” to “predict, personalize, and deliver instantly.” It’s fast, it’s smart, and it’s keeping us all on our toes.
Gadgets have turned my life into a sci-fi movie—minus the flying cars (still waiting on that one). At home, technology isn’t just about convenience; it’s about connection and peace of mind. Case in point: whether I’m at the office or on a business trip, I can check in on my mom, who’s been on an incredible recovery journey after her spinal surgery. With just a tap on my phone, I can see how she’s doing, talk to her caregivers, and even make sure she’s comfortable—all in real time. It’s a game-changer, especially when you can’t physically be there every moment. And then there’s staying connected with friends. Life has been hectic, and I haven’t always been able to meet up in person, but thanks to tech, I’m never really “absent.” Caregiving Discord groups, Viber group chats, video calls, even quick voice notes—they’ve kept friendships alive and thriving, no matter where I am. Whether it’s sharing a joke, getting updates, or just checking in, technology has made sure distance doesn’t feel like distance anymore. So yeah, tech isn’t just about work for me—it’s woven into my everyday life, making sure I can be present for the people who matter, even when I’m miles away.
Paula May Palo
Public Relations Manager
ZTE Philippines
From my years in tech PR, one thing has become clear, the industry moves fast, and to keep up, you have to stay eager to learn, adapt, and make your mark. My advice to women starting out in tech? Be courageous and own your worth.
Yes, tech is still a male-dominated field, but I’ve seen countless women rise, grow, and lead. There’s no doubt we have a place in this industry, and the opportunities to shape the future of tech are bigger than ever. The key is staying curious, keeping an open mind, and never being afraid to speak up and make a difference.
Don’t shy away from taking up space. Negotiate for what you deserve, go after leadership opportunities, and build a network that supports and challenges you. And above all, support other women. When we lift each other up, we make our presence even stronger.
The industry is always evolving, and we should be at the forefront of that change. So, if you’re thinking about getting into tech, go for it. The space is yours to claim.
Jelly Buan
Marketing Manager
Infinix Philippines
When I started in 2016, smartphones were getting smarter, but people were still figuring out if Snapchat was the future (spoiler: it wasn’t). I’ve seen social media apps rise and fall like viral trends—one minute everyone’s obsessed, the next, it’s digital tumbleweeds. The industry has shifted from specs battles to AI-powered everything, and marketing has evolved from traditional ads to influencer-driven chaos. One thing hasn’t changed, though, people still ask, “Which phone is the best?” as if there’s a single right answer.”
Tech has basically shaped my entire life. At work, it’s my bread and butter. Marketing the latest gadgets and making sure people actually care about them. At home, it’s my entertainment hub, my shopping mall, and my personal assistant (except it still won’t clean my room). With friends, it’s how we stay connected, whether it’s sharing memes, planning trips, or debating which social app is about to flop next. I love it, but let’s be real-sometimes, I do miss the simpler days of just sending SMS without worrying about blue ticks and seen-zones.
Own your space. You don’t need to “fit in”—you are the industry’s next powerhouse. Build your brand, network like a pro, and don’t let anyone mansplain your field to you. Tech isn’t just for coders; marketing, PR, and strategy are just as vital (and let’s be honest, we often keep the industry exciting). Also, stay adaptable, today’s trending app is tomorrow’s digital ghost town, so always be ready to pivot. And most importantly, enjoy the ride..this industry moves fast, but so do we.
Irish Del Rosario
PR Supervisor
Infinix Philippines
I have a love-hate relationship with tech—I love its endless innovation, but that’s also what makes it relentless. The industry’s rapid evolution has propelled my career, allowing me to lead projects, build expertise, and create award-winning campaigns. Change is constant, and those who embrace it shape the future. I choose to evolve, innovate, and leave a mark.
Learn, adapt, and embrace the unknown—growth thrives in uncertainty. Your voice holds power, your ideas drive change. Imposter syndrome is noise—drown it out with confidence. The future of tech demands more women, not as participants but as leaders. Take your seat at the table, break barriers, and redefine the industry—because we don’t just belong in tech, we build it.
Patty Gonzales
IMC Lead
realme Philippines
Technology has profoundly shaped my life, not only in my professional role but also in my relationships. At work, my passion for mobile gaming evolved into a strategic advantage, allowing me to understand the dynamic landscape of gaming smartphones and the needs of young Filipino consumers.
I value how smartphones have become an essential part of daily life—bridging gaps, enabling creativity, and opening doors to new opportunities. This perspective has been invaluable in crafting campaigns that resonate with our audience and in driving innovation that enhances user experiences.
On a personal level, technology has strengthened my relationships with family and friends through mobile gaming and seamless communication, allowing us to bond despite our busy lives and distances. It has made meaningful interactions easier, emphasizing that genuine connections are still vital in a fast-paced digital world.
Jane Yan
VP for Marketing
realme Philippines
To women aspiring to build a career in the tech industry, my advice is to be real to yourself and confidently embrace your expertise. The tech field constantly evolves, and success comes from a deep understanding of the industry and its consumers. Take the time to learn, adapt, and innovate while staying grounded in your values.
Beyond technical skills, resilience and passion will be your greatest assets. The path may not always be easy, but every challenge is an opportunity to grow. In this decade of rapid transformation, women in tech have more opportunities than ever to lead, create, and redefine the digital landscape.
Mench Dizon
Country Head, YGG Pilipinas
On February 6, 2025, Mench Dizon made history as the first Filipina to complete both the World Marathon Challenge (WMC) and the World Marathon Majors. She achieved this extraordinary feat by conquering seven 42.2-kilometer marathons throughout the seven continents in seven days, crossing finish lines in Antarctica’s Ultima Base, South Africa, Australia, Dubai, Spain, Brazil, and the USA.
Running has been a part of my life since 2008, and my passion for it only grew over the years. In fact, I completed my first two marathons while I was pregnant! But the WMC was more than just a physical challenge for me—it was a mission. With every step, I was running to raise funds for the Sisters of Mary School’s upcoming Digital Transformation Center. This initiative will provide over 8,000 underprivileged Filipino students annually with the opportunity to learn Web3, AI, and other cutting-edge technologies, giving them a strong foundation for the future job market.
Web3 is the next evolution of the internet, built on blockchain technology. It’s an ecosystem where people can earn directly from their digital work, skills, and creations—without depending on big platforms that control access and take a cut. As the Country Head of YGG Pilipinas, the regional partner of Yield Guild Games in the Philippines, I’ve dedicated my career to bridging the country’s digital skills gap. My goal is to create sustainable earning opportunities for Filipinos through Web3, empowering them to support their families without having to leave their homeland.
One of the most powerful ways we’ve shown the impact of this work is through the short film “Metaverse Filipino Worker.” It captures real stories of people who have found new opportunities in the digital economy, proving that the future of work is already here. My journey as a runner and an advocate for digital empowerment may seem like two different paths, but for me, they are deeply connected. Both require endurance, vision, and a commitment to breaking barriers—and I’m just getting started.
A big part of my work journey was spent in corporate. Then my curiosity took hold of me and I took a bold leap of faith into startups. Throughout the two decades of working, I was perpetually searching for that elusive intersection of passion and purpose. Amidst the hits and misses, I realized that there isn’t just that one thing. But what seemed to be a common thread woven into my work is the desire to help people be the best version of themselves as I too was discovering that for myself.
