Canon Marketing Philippines has been a leader in imaging and printing solutions for nearly 30 years, solidifying its position among both professionals and everyday consumers.
Led by Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines, the company has built a reputation for quality, strong customer support, and an adaptive approach to market trends. “Canon has always focused on innovation and continuously adapts to local market trends, which helps maintain our competitive edge,” Liu shares.
With a reliable distribution network and a customer-first approach, Canon remains a top choice in the Philippines for both personal and business needs.
Navigating Global Changes While Staying Local
With global changes reshaping Canon’s structure, including the departure of beloved Rudy Winston, Canon Philippines remains focused on its mission to serve Filipino customers. “Our focus here at Canon Marketing Philippines is on our local operations, ensuring that we continue to provide the best products and services to our customers,” Liu says, underscoring the local team’s commitment to the Philippine market.
EOS R System: Canon’s Answer to Modern Photography Needs
Canon’s EOS R system is a response to the evolving demands of photographers and content creators alike, offering a future-proof platform with exceptional image quality and performance. “The Canon EOS R system represents our commitment to innovation and pushing the boundaries of what’s possible in imaging technology,” Liu explains. Despite some critics pointing out Canon’s lens system shifts, Liu sees this as a step toward versatile and adaptable equipment that serves both seasoned photographers and aspiring content creators.
Balancing Photography and Content Creation Markets
With the rise of content creation, Canon has evolved to cater to both professional photographers and digital creators. “Canon will continue to produce cameras that cater to the needs of the market,” says Liu.
The R5 Mark II and R1 are built for professionals who demand cutting-edge features, while the PowerShot V10 meets the needs of content creators. This balanced approach allows Canon to serve a diverse audience within the photography community.
When asked about Canon’s top offerings, Liu is quick to highlight the EOS R5 Mark II and EOS R1. “Our recently launched EOS R5 Mark II and the EOS R1 represent the peak of Canon’s innovation,” he proudly shares. The R5 Mark II excels in low-light performance, autofocus, and 8K video, while the R1 combines speed, durability, and stunning 45MP stills with 8K RAW video. “Together, these cameras empower creators to ‘imagine bigger things’ by seamlessly blending precision, quality, and versatility,” Liu adds.
Understanding the Filipino Market: Creativity and Connection
Filipino consumers are distinct in their enthusiasm for content creation and social media, which Canon Philippines has embraced. “The Philippines has a dynamic and growing market for imaging and printing solutions. Compared to other regions, Filipino consumers are highly engaged with social media and content creation,” says Liu. This insight has allowed Canon to tailor its product offerings to meet local demands, supporting Filipinos in capturing and sharing their stories with high-quality tools.
Canon’s dedication to customer satisfaction is reflected in its support network, which includes Authorized Service Centers nationwide. “Our Canon PH Delightful App features repair monitoring, extended warranties, and delightful rewards—a truly rewarding journey designed to enhance every aspect of our customer’s experience,” Liu notes. This ecosystem fosters a strong community of Canon users, making ownership as seamless as possible.
Empowering New Creators Through Education
Canon is dedicated to nurturing the next generation of creators through the Canon Imaging Academy, which offers workshops, tutorials, and partnerships with industry experts. “We are committed to nurturing the next generation of content creators through initiatives like workshops, online tutorials, and collaborations with industry experts,” Liu explains. Canon’s educational efforts support budding photographers and creators, helping them refine their skills and explore their creative potential.
Adapting Printing Solutions for Modern Users
The demand for home printers rose during the pandemic, and Canon has seen sustained interest even post-pandemic. “A factor driving the growth would be the growing demand for applications on mobile and computer printing,” Liu shares. Canon meets these evolving needs through a mix of tank-based and cartridge printers, allowing users to choose the best option for their needs. “Canon continues to support both systems, ensuring that we meet the diverse printing needs of all our customers,” Liu says, emphasizing the company’s commitment to practical, quality solutions.
Beyond the Office: Liu’s Passion for Photography
Outside of work, Jian Liu is an avid collector of toys and limited-edition keyboards and has a deep passion for photography. “As a photography enthusiast, my go-to camera is the Canon EOS R6. It’s a versatile camera which I love using when traveling,” he shares. Liu finds joy in using Canon’s products both professionally and personally, capturing memories on every adventure.
Canon Philippines continues to lead the way in imaging and printing, adapting to changing trends while staying deeply connected to the Filipino market. From top-tier cameras to accessible printers, Canon remains a trusted partner for professionals and creatives alike, inspiring users to “imagine bigger things.”
