Serbiz, the AI-native gig marketplace designed to help anyone start and grow a side hustle, announced its upcoming fundraising initiative. Backed in its pre-seed round by global venture builder Antler, Serbiz is now scaling its impact with AI-driven agents that lower barriers to entry for Gen Z and first-time earners.
What sets Serbiz apart is its proprietary AI agents, Earnie and Scout, built to automate the hardest parts of hustling: discovery, matching, and monetization. Earnie acts as a personal hustle coach, analyzing a user’s tacit knowledge, lived experiences, and in-app behavior to generate personalized side hustle opportunities, even for those who don’t know where to start. It doesn’t just recommend obvious gigs but surfaces less-saturated, validated opportunities aligned with local demand, guiding users from their very first hustle to long-term income growth.
Scout, on the other hand, functions as a precision task router for listers. It interprets vague, messy, or highly specific requests by factoring in urgency, budget, skill relevance, and location, and instantly translates them into bookable tasks that get matched with the best-fit hustlers. This dual-AI system reduces friction on both sides of the marketplace, ensuring Serbiz doesn’t just connect people, it actively builds hustles and unlocks new income streams for them.
“Most gig platforms assume users already know what to offer, and consumers know exactly what to search for. That leaves out a huge share of Gen Z and first-time earners,” said Iyana Argañoza, Co-founder & CEO of Serbiz. “Serbiz changes that by using AI to interpret intent on both sides, making hustling easier, faster, and more accessible.”
Since launching in the Philippines in early 2025, Serbiz has rapidly grown its user base to 80,000+ registered users, generating 27,000+ organic marketplace posts, and ranking Top 3 in the App Store’s Business category within its first week. On average, users spend 9 minutes per session, and 70% of new hustlers activate their first hustle within a week of signing up.
Side hustling is already part of Filipino life, widely known as Raket Culture. Many young Filipinos embrace “raket” as a way to earn extra income, whether through content creation, online selling, or part-time services. Today, 65% of Serbiz users identify their first hustle as their primary source of additional income. The top three categories on Serbiz today are TikTok edits, Content Creation Assistance, and Event Assistance. On average, hustlers on the platform earn between ₱800–₱5,000 per week.
One of Serbiz’s earliest users, Marc, a 20-year-old college student in Quezon City, started offering photography gigs on Serbiz and now earns a minimum of around ₱5,000 per gig. He has since received multiple offers for permanent positions, but continues freelancing through Serbiz, valuing the flexibility and creative freedom it gives him. For Marc, Serbiz isn’t just a way to make money; it’s a platform that allows him to build a career on his own terms while still pursuing his studies.
“At Serbiz, we’re not just building another gig platform, we’re building confidence for a generation that wants more control over their future,” said Aliexandra Heart Po, Co-Founder & COO of Serbiz. “Our AI learns and evolves with Filipino culture, helping Gen Z turn everyday creativity into income. This is about proving that hustling isn’t just survival, it’s empowerment, and it’s scalable.”
As the gig economy continues to surge in the Philippines, Serbiz is riding this upward wave. As of 2025, an estimated 1.5 million Filipinos are registered on international freelancing platforms, reflecting the vast and growing pool of gig workers in the country. Moreover, the Philippines has emerged as one of the fastest-growing gig markets in the world, consistently ranking among the top countries in the Global Gig Economy Index.
Looking ahead, Serbiz plans to expand into Southeast Asia by 2026 while doubling down on AI-driven features that keep users ahead of the curve. Future releases include integrated payments for faster transactions, skill-building modules and a learning layer to their AI that help hustlers level up into higher-paying gigs, and global gig matching that allows young people in the Philippines and Vietnam to access opportunities across borders. With their AI agents as the backbone, Serbiz is engineering a marketplace where every need can be matched, every skill can be monetized, and hustlers can grow from side income to sustainable careers.
