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New Cherry PH brand ambassador shares tips for successful, effective live selling

With an entertainment career spanning two decades, Mariel Rodriguez-Padilla has surely ventured into every field there is—beginning wit lh commercial modeling, television hosting, acting, and now a wife who is also a proud online seller of designer items on the side.  

Since she started doing live selling in 2022, Padilla has become one of the fastest-rising personalities making money from this venture.

Recently, she was also welcomed by tech brand Cherry Philippines, formerly known as Cherry Mobile, to its growing family. Her warm, bubbly personality and her passion for creating a smart, comfortable home environment make her the ideal brand ambassador, according to the brand.  

Cherry promotes convenience and a smart way of living by improving the quality of life of Filipinos through its wide array of products for mobiles, pets, entertainment, and home and livingspaces.  

Padilla personally vouches for the Smart Bladeless Fan with Air Purifier and the brand’s lineup of smart security cameras, which she said are a must-haves in everyone’s home.

Through the Cherry Internet of Things (IoT) Solutions app, all of its products can be easily controlled with just a click from a device, letting consumers experience comfort and accessibility in one move.

In an exclusive interview with PhilSTAR Tech, Padilla shared her tips on how to successfully do live selling through social media.

“First, you have to believe and like your products,” said the CHERRY brand ambassador.  “You have to really use them so you know what to talk about because when they see, ‘Oh, she really likes it, she’s happy about the products and that she’s proud.’Then, it will be so easy for you to sell it,” she said.

Indeed, promoting online will be a breeze if you genuinely enjoy and care about your products.

There’s also a lot to keep in mind when you’re streaming—such as making sure you begin with a short introduction about your business and the products you will be showcasing—but Padilla added that it’s important to make sure you’re always focused on keeping your audience engaged.  

“The key is to keep your live selling event entertaining and fun,” she said. “Stay engaged with your audience and be prepared to answer. You also want them to feel welcome.