We’re back from IFA 2024 at Messe, Berlin. Although we only got to spend two hours on the floor, we were able to check out some crowd favorite installations, which included the HONOR booth — which occupied a majority of a high-traffic area right beside the Google booth. At the booth were showcases of the HONOR Magic6 Pro, HONOR Magic V3, a Studio Harcourt pop up that had a really long line, and interestingly for the Philippine market — HONOR may just be entering the laptop space with the MagicBook Art 14. What sets this laptop apart is a showcase of its thinness — it’s so thin, a webcam won’t be able to fit on the screen. Instead, you can pop it out from the left side of the keyboard.
According to executives around the booth, HONOR has introduced reverse enginnering AI technology so you will be able to spot images and other media generated by AI (a good way to fight deepfakes!). This tech is called AI Deepfake Detection Technology and will be built into devices (no need for Internet). In the same way that devices today have generative AI functions built into the gadget, HONOR will be able to tell users if an image or video is made with generative AI. Also… are those HONOR monitors???
HONOR Philippines executives have always teased that they will be unveiling new products apart from smartphones and accessories for the Philippine market. It seems like this is finally happening!
