With organizations in the Philippines showing strong adoption of artificial intelligence (AI), multinational company HP Inc. sees the country as a fast-adoption market in the region. The company also sees potential growth in several industry verticals.
“Today, people spend a lot of time managing tasks,” Michael Boyle, senior vice president and managing director for HP Greater Asia, said in an interview. “With AI, we have an opportunity to remove that friction so people can focus more on creating and achieving the outcomes they want.”
Boyle added that Filipino organizations and teams have a real appetite “to articulate and implement AI and bring it to life.”
While research and consulting firm Gartner predicts slower AI PC adoption through 2027 due to rising SSD and DRAM costs, HP is continuing its push toward AI-capable computers. About 35% of the PCs it ships globally are already AI PCs. The company believes AI can help workers spend less time on routine tasks and more time on creative and productive work.
Boyle also banks on HP’s resiliency with many of its manufacturing facilities spread over the region.
“We are seeing quite strong adoption in the Philippines, which is consistent with other countries in Southeast Asia,” Boyle said.
He also noted that the Philippine market is largely transactional, with most purchases made one device at a time based on price or immediate need.
Beyond AI devices, HP is strengthening its security offerings. Boyle explained the company’s three-layer security strategy: device-level protections built into hardware, HP Wolf Security software on laptops and PCs, and enterprise device management for organizations.
PCs are not the only vulnerable devices. Printers and conference room systems can also be entry points for attackers. HP adds hardware protections, including self-healing BIOS, which allows a device to detect malware and automatically restore itself, even shutting down to prevent further damage. Wolf Security helps detect malware, isolate suspicious files, and protect against phishing, while the HP Workforce Experience Platform allows IT teams to monitor devices, manage security across PCs, printers, and meeting systems, and detect organizational vulnerabilities.
