Prep Palacios has spent the last 30 years inside the world’s biggest tech rooms (Oracle, Ernst & Young, Siemens, Microsoft, and now Google) but she still talks about the industry with the curiosity of someone who never stopped being a student of change.
Before joining Google eight years ago, Palacios built much of her career helping small and medium businesses scale through partner-led strategies.
That foundation, she says, shaped her understanding of what great client servicing should look like: a relationship built not on transactions but on genuinely solving problems.
Today, with AI and data driving modern decision-making, that principle still guides her. “Our work isn’t about reacting. It’s about bringing strategic, measurable value grounded in data,” she shares.
It’s a mindset that fits the Philippines perfectly.
A market she calls one of the most engaged and forward-leaning digital communities in the world. Filipinos treat YouTube as a second home, embrace creators as trusted voices, and were among the fastest to experiment with Gemini’s multimodal AI. At one point, the Philippines even topped global usage of Google’s Nano Banana image generator, creating over 25 million images.
This shift is transforming how brands communicate.
With traditional TV declining in areas like Visayas and Mindanao, digital is the new center of gravity. Palacios frames Google’s role simply: help advertisers build confidence and capability. Measurement tools show the ROI; strategic partnership helps them navigate modern consumer journeys.
UNILAB’s Myra is one example. A YouTube-led approach that delivered strong national and regional growth of 5% in the VIsayas. This proves that regional Internet infrastructure is getting better, and consumers in these regions are becoming digital-first.
Leading Google Philippines, Palacios holds onto one lesson she considers non-negotiable: be genuinely helpful. “When you show up to create net-positive impact, for partners, teams, and communities, success follows naturally.”
“This goes beyond transactional business; it means operating with a mindset of net positive impact. Whether I am strategizing for our local team, engaging with our largest partners, or advocating for digital inclusion across the Philippines, I ensure that my decisions and actions have a positive, tangible outcome. When we commit to being a true partner and consistently deliver value that measurably moves the needle for our customers and our team, success naturally follows.”
