Marketing powerhouse United Neon Media Group (UNMG) has partnered with the Parañaque Integrated Terminal Exchange (PITX), the Philippines’ first landport, to transform commuter experiences and offer brands an unparalleled platform to connect with millions of travelers. The collaboration brings innovative, eye-catching digital and static advertising solutions to the bustling transport hub, making PITX not just a gateway but a dynamic advertising destination.
Since opening in November 2018, PITX has recorded an impressive milestone of 146 million in cumulative foot traffic as of the second quarter of this year.
“PITX has always been about more than just transportation,” said Chief Operating Officer Mohit Malhi. “Our partnership with United Neon aligns with our mission to continuously enhance the commuter experience while enabling strategic opportunities for brands to connect with our passengers. By merging innovative advertising solutions with the unique dynamics of a transport hub, PITX solidifies its role as a vital connector for millions.”
UNMG Deputy Chief Operating Officer Benjamin Lim echoed this sentiment, highlighting the immense potential PITX offers brands in reaching their target audience.
“PITX is not just a terminal—it’s a daily touchpoint for countless Filipinos. This partnership allows us to establish advertising mediums in strategic, high-traffic locations where brands can communicate directly and effectively with their audience,” Lim said.
The new digital screens and static advertising formats have been meticulously positioned to maximize visibility, capturing the attention of travelers in their natural flow through the terminal. “Our goal is to integrate these ads seamlessly into the commuters’ journey—making them impossible to miss while being visually engaging,” Lim added.
PITX has actively supported the project by providing key insights into passenger behavior, enabling the strategic placement of advertising platforms. This collaboration ensures that campaigns resonate with the millions who pass through the terminal, many of whom are regular and frequent travelers. With its role as the preferred transport hub in Metro Manila, PITX offers brands an ideal environment to build stronger connections with their audience.
Lim emphasized that transit advertising’s proximity to its audience offers a unique edge over traditional out-of-home advertising. “Transit ads are close, tangible, and within reach. When digitalized, they become even more impactful, grabbing the attention of travelers and staying with them long after their journey,” he said.
The partnership also paves the way for more interactive and engaging advertising opportunities. “Advertising at PITX can transcend static images—it can invite interaction and create memorable experiences for commuters,” Lim noted.
As the Philippines continues to develop its transport infrastructure, Lim expressed optimism that PITX and similar transport hubs will become central to shaping the future of transit advertising in the country. “We look forward to collaborating with brands to explore creative executions that captivate and connect with audiences at PITX and beyond,” he concluded.
This partnership marks a significant step in enhancing both the commuter experience and advertising innovation, showcasing the transformative power of collaboration in public spaces.
