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    Home » The iPhone 17 Pre-order and Midnight Launch: Here’s everything you need to know
    Gadgets

    The iPhone 17 Pre-order and Midnight Launch: Here’s everything you need to know

    Lia EspinaBy Lia EspinaOctober 8, 2025Updated:October 8, 20254 Mins Read
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    The next generation of iPhone is about to hit the Philippines, and both Power Mac Center and Abenson are leading the charge with nationwide pre-order events, midnight launches, and exclusive freebies that make upgrading even more exciting.

    Power Mac Center Pre-Order and Launch Schedule

    Apple fans can start reserving the iPhone 17 series — which includes the iPhone 17, 17 Plus, 17 Pro, and 17 Pro Max — starting October 9, 2025 at 12:01 AM, with the official midnight launch happening on October 17.

    Power Mac Center will host early pre-order events across key cities beginning October 8.

    VenueProgram DatePre-Order Date/TimeNotes
    SM Megamall, Mega Fashion HallOctober 8, 2025 (10 PM)October 9 at 12:01 AMMain pre-order event with activities and freebies.
    SM North EDSA – The AnnexOctober 8 (10 PM)October 9 at 12:01 AMNCR north-area launch venue.
    Festival Mall AlabangOctober 8 (10 PM)October 9 at 12:01 AMSouth Metro pre-order site.
    Bonifacio High Street (BGC)October 8 (10 PM)October 9 at 12:01 AMBGC-area pre-order for those closer to Taguig.
    Greenbelt 3 MakatiOctober 9 (8 AM – 10:30 AM)Exclusive BPI Cardholder pre-order window.
    SM Mall of Asia – Main Mall AtriumOctober 9 (10 AM)Regular pre-order start; also a key midnight-launch site.
    SM Lanang DavaoOctober 9 (10 AM)Davao’s official pre-order hub in Mindanao.

    After the events, pre-orders continue nationwide through Power Mac Center, The Loop, and powermaccenter.com, as well as on Shopee (The Loop Official Store) and the PMC App.

    The midnight launch happens on October 17 at 12:01 AM across select branches, highlighted by major events at Greenbelt 3, SM Mall of Asia, and SM Lanang, with more than 30 stores joining the celebration.

    Expect live countdowns, special bundles, AppleCare+ offers, and exclusive launch-night freebies.

    Abenson pre-orders and freebies

    Meanwhile, Abenson is also kicking off its own iPhone 17 pre-order campaign from October 9 to 16, 2025, both in-store and online at abenson.com.

    Customers who pre-order will enjoy exclusive freebies and deals, plus a chance to win prizes in Abenson’s nationwide raffle.

    How to Pre-Order

    1. In-store pre-order – Visit your nearest Abenson branch to reserve your unit.
      Midnight launch events will take place at:
      • Abenson Global City
      • Abenson Waltermart Sta. Maria
      • Abenson Alabang Town Center
      • Abenson UP Town Center
    2. Online pre-order – Order conveniently from home through the Abenson website.

    Exclusive Freebies

    • Free Personal Refrigerator (₱5,995) for all pre-orders of iPhone 17 Pro and iPhone 17 Pro Max
    • Free Mini Party Box (₱4,999) for all pre-orders of iPhone 17 and iPhone Air
      (Promo runs from October 9–16, 2025. Freebies claimable in-store on October 17 only.)

    Bank and Payment Promos

    Abenson is offering Shop Now, Pay Later and 0% installment deals for up to 24 months via major banks, including BDO, BPI, Metrobank, RCBC, Security Bank, UnionBank, HSBC, and PNB — plus GCash, GGives, and Home Credit options.

    Selected partner banks even include cashback up to ₱6,000, ₱2,000–₱3,000 discounts, and up to ₱15,000 off on cash price with eligible purchases.

    Raffle Prizes

    Every pre-order also gives customers a chance to win prizes like a MacBook Air M2, iPad 11th Gen, Apple Watch SE 2, or home electronics such as a Sony 55” Smart TV or Kolin 1HP Window Inverter Aircon.

    Promo runs October 9–16, 2025; claim pre-orders October 17–19; raffle draw on October 22.

    Flexible Payment Options

    Both Power Mac Center and Abenson are offering generous 0% installment and flexible financing plans. Whether you prefer in-store checkout or online pre-orders, you can spread payments across 12, 24, or even 36 months, and enjoy instant perks depending on your chosen bank.

    A Celebration for Apple Fans

    From SM Megamall to UP Town Center, this year’s iPhone 17 rollout isn’t just a product launch. It’s a full week of festivities for Apple enthusiasts across the country.

    ▪️Pre-orders start October 9, 2025
    ▪️Midnight launches begin October 17, 2025
    ▪️Visit powermaccenter.com or abenson.com for complete details.

    Apple midnight launch iPhone 17 Philippines iPhone 17 preorder Power Mac Center
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    Lia Espina
    • Website
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    Multimedia Producer for PhilSTAR Tech. Lia is also a tech and lifestyle writer with over a decade of experience in making gadgets, games, and digital trends easy to understand. Most days, you’ll find her writing with a milk tea in hand and at least one cat supervising.

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