Who says insurance can’t be exciting? FWD Life Insurance (FWD Philippines) is proving otherwise, racking up awards and pushing boundaries with innovative, tech-driven solutions. From redefining customer experiences to crafting insurance plans for gamers, FWD is changing the game (literally).
Let’s start with the big wins. FWD Philippines secured the Top 2 spot in the 2024 Million Dollar Round Table (MDRT), a gold standard for financial professionals worldwide. They also bagged two Golden Arrows at the ASEAN Corporate Governance Scorecard and celebrated their Data Protection Officer being named one of the Top 5 Finalists of the Year at the Privacy Awareness Week Awards 2024. Clearly, they’re nailing the fundamentals—but that’s just the beginning.
Insurance for Gamers? Yes, You Read That Right
FWD turned heads in 2023 by launching The One for gamers, a fully customizable and affordable insurance plan designed for the gaming community. In partnership with Mobile Legends: Bang Bang Professional League-Philippines (MPL-PH) Season 12, this initiative proved that insurance doesn’t have to be stuffy—it can be cool, relevant, and tailored to your interests.
The industry took notice, with FWD sweeping up awards at the 58th Anvil Awards, 4As Kidlat Awards, Marketing Excellence Awards, and PANAta Awards. Talk about an epic win!
“We’re not just following trends—we’re setting them,” shared Jumbing De Rosas, President and CEO of FWD Philippines. “Our goal is simple: make insurance meaningful, accessible, and even fun.”
Tech Magic: AI, Ads, and Innovation
FWD isn’t just thinking outside the box—they’re building new ones. Their dynamic content engine, powered by AI, can create up to 4,096 unique ads in real time, delivering content that feels personal and engaging. This innovation earned FWD a Gold for Excellence in AI-Powered Storytelling and Bronze for Excellence in Data-Driven Marketing at the Marketing Excellence Awards.
At the Digital Marketing Association of the Philippines’ Boomerang Awards, FWD was crowned Tech Innovator of the Year – Advertiser, while The One for gamers won Tech Innovation of the Year, plus a Silver for Gaming and a Bronze for Commerce. And if that’s not enough, they dominated the Mobile Marketing Association SMARTIES Awards with four trophies, including the coveted Best in Show Award.
Striking the Balance: Tech Meets Human Connection
While FWD is pushing the envelope with AI and tech, they’re not losing sight of what matters most: people. Their solutions seamlessly blend the convenience of technology with the warmth of personal interaction, ensuring that no matter how digital the journey gets, it never feels robotic.
Sparking Change Beyond Business
FWD’s impact goes beyond innovations in insurance. Through their SparktheDream initiative, launched with Junior Achievement Philippines, they’re empowering young Filipinos with financial literacy tools to take charge of their futures. This effort earned a Bronze award at the Asia-Pacific Stevie Awards, reinforcing FWD’s commitment to building brighter tomorrows for everyone.
The Future of Insurance Is Here
With bold ideas, a tech-first approach, and a touch of creativity, FWD Philippines is reshaping the way people see insurance. Whether you’re a gamer, a tech enthusiast, or someone just looking for simpler, smarter solutions, FWD has something for you.
Learn more at www.fwd.com.ph and see how they’re making insurance feel less like paperwork and more like progress.
