When I arrived at Uma Nota Manila for the launch of SinglifeNextGen, I wasn’t expecting the event to feel as personal as it did.
Insurance launches are usually formal, heavily technical, and—if we’re being honest—a little intimidating. But this one felt different. The conversations were softer, the language more human, and the stories shared onstage were not about numbers or market share. They were about families.
Maybe that’s why the room felt so familiar. Filipinos carry a deep, almost instinctual desire to protect those we love. But at the same time, many of us have grown wary, of complex policies, unclear terms, long claims processes, and past experiences that have shaken our trust in traditional insurance. This tension between wanting to protect and being afraid to commit, is something Singlife acknowledged directly.
And SinglifeNextGen, as they presented it, was built to address exactly that.
The Heart of the launch: Protection as an act of love
Lester Cruz, CEO of Singlife Philippines, opened his message not with figures but with a simple idea: “Life insurance becomes a meaningful act of empowerment—allowing families to protect what they’ve worked hard for and ensure their love endures across generations.”
At that moment, the purpose of SinglifeNextGen became clear. It wasn’t created to compete with what’s already in the market. It was created to respond to what Filipinos genuinely need today: security that feels safe, simple, and honest.
Why this matters to Filipinos now
For many Filipino families, the concept of “long-term protection” has always been there, but trust has not always followed. We’ve heard stories. Policies that were hard to claim, fees hidden between lines, products that felt more like traps than safety nets.
Singlife knows this. And instead of dancing around the issue, they built NextGen as a response to it. There was a quiet but unmistakable theme throughout the launch: Protection works only when people feel safe with the one providing it.
What Singlife brings that’s different
The moment that made the biggest impression on me wasn’t about the ₱6 million coverage or the lifetime protection. It was a simple slide about where Singlife comes from.
Singlife Philippines is backed by Sumitomo Life, one of Japan’s largest and most established insurers. Japan, a country known for its discipline, stability, and long-term thinking, is where Singlife draws its backbone. Their financial discipline, regulatory compliance, and strict risk controls are the invisible scaffolding behind this very modern-looking product.
This context matters to Filipinos, especially the ones who have felt burned before. Strength on the inside makes innovation on the outside possible.
And then there’s the digital layer.
Unlike traditional policies filed away in drawers, SinglifeNextGen exists entirely inside the Singlife Plan & Protect App. Everything is visible. Nothing is hidden. You can see your coverage, your payments, your terms—clearly, anytime you want. There’s no guesswork, no “I’ll check with my agent,” no mystery.
The story becomes simple: If you can see everything, you can trust it. And if you can trust it, you can commit to it.
A product built for real life, not ideal scenarios
As I listened to Singlife’s team explain the 5- or 10-year payment period, something clicked. Filipinos don’t want to pay forever. Life happens. We switch jobs, raise kids, start businesses, send money home, take care of aging parents.
The fact that SinglifeNextGen lets you pay for a short period but stay protected until age 120 felt designed with our realities in mind. It’s protection that adapts, not demands.
And when they highlighted how the benefits could be used (for school, for business dreams, for daily needs) it felt like they were describing actual Filipino households, not hypothetical ones.
Looking forward: A company preparing for bigger conversations
The event also hinted at what’s ahead: more innovative products, expanded presence across the country, even partnerships with marathons that celebrate health and resilience. But what stayed with me wasn’t the scale of the plans—it was the message behind them:
Singlife wants to become part of the everyday Filipino story. Not as a complicated policy, but as a quiet kind of support. The kind you don’t notice until the moment you need it most.
A new chapter for Filipino families
As the event ended, I realized why SinglifeNextGen mattered. It wasn’t because it was digital or convenient or backed by a global giant, though all of those are true.
It mattered because it was designed with empathy.
It acknowledges our fears, our hopes, our long-term dreams, and the cultural truth that family is everything to us. It offers protection not as a hard sell, but as an invitation to feel safe again. To build, to plan, and to love with confidence.
In a time when trust is hard to come by, SinglifeNextGen feels like a step toward rebuilding it.
To explore the plan and see everything transparently for yourself, the Singlife Plan & Protect App is where the journey begins.
