A Philippine fintech startup is turning artificial intelligence (AI) into a homebuying advantage, launching a new valuation engine that helps buyers and investors spot below-market properties.
At Philippine Startup Week 2025 this November, Reelist8 launched its AI-powered applications, PropertyAuctions.ph and BuildIn.com.ph—both integrated into a single platform to streamline the buying, selling, and renovation of properties online.
PropertyAuctions.ph allows users to search for below-market deals through auctions, while BuildIn.com.ph, a DOST-backed tool, helps designers and contractors create 2D- and 3D-based renovation plans complete with invoice pricing.
“Reelist8 is our AI-enabled ecosystem. We have marketplaces that are connected to renovation software, as well as financing systems that are proprietary, along with AI systems that power the entire hub,” explained Marianne Dela Cruz, Reelist8’s chief executive officer, at the platform’s community event held in Legaspi, Makati City, on November 14.
“Our mission is to provide the pathway for more people to own the real estate,” Dela Cruz added.
In developing their own AI, the Reelist8 CEO said that they sought small language models that were more “in-tune” with their goal for the platform.
Dela Cruz further explained that the platform integrated all its applications into a single backend system, allowing them to interact and share data seamlessly when needed.
“If a client does a property auction, automatically you can be a client with BuildIn also, and Reelist8,” she said.
Furthermore, the platform also accommodates a variety of property types, ranging from residential homes to commercial spaces.
Data, inventory
Dela Cruz addressed the platform’s current inventory, saying that while Reelist8’s real estate marketplace already hosts thousands of listings, its property auction segment is still in its early stages.
She added that the potential inventory for auctions is much larger.
“The properties that fit our auction criteria but aren’t listed yet are in the billions. That’s how big the backlog of the foreclosure market is here in the Philippines,” Dela Cruz said.
When asked about the currency of the data used to train Reelist8’s AI, Dela Cruz said the platform does not rely solely on existing geospatial data.
“We try our best to get as many fresh data sources as possible,” she explained, noting that this approach helps the AI account for newly developed areas across the Philippines.
Reelist8 is currently helping buyers through “creative financing,” in which the company partners with sellers to offer flexible payment terms directly to clients.
The startup is also working toward becoming a full-fledged financing platform.
“We’re in the process of securing our own financing license so that we can eventually offer in-house financing ourselves,” she added.
