AND Financing Corporation (AFC) doing business under the name and style of “etomo”, a consumer finance company in the Philippines, today announced the capital alliance with Marubeni Corporation, a major Japanese trading and investment business conglomerate; Premium Group Co., Ltd., an integrated car service provider listed in Japan; and AND Global Pte. Ltd., a fintech – financial technology – startup in Singapore. This alliance aims to strengthen AFC’s position in the rapidly evolving Philippine consumer finance market.
AFC was established in 2018 as a subsidiary of AND Global with its Online Lending Platform (“OLP”) under the brand name “LendPinoy”. Since then, the company has engaged in the microloan business by leveraging AND Global’s fintech solutions and mobile-based microloan expertise in the global market. With the rapid expansion of domestic consumption driven by the middle-income class of financial consumers, AFC has differentiated itself by offering longer-term and multi-purpose personal loans to respond to the consumer’s various financial needs. In 2023, AFC invited Marubeni and Premium Group as its new shareholders in order to enhance its business and finance products. And in June 2024, these two companies successfully completed the joint acquisition of AFC’s majority shares along with new capital injections. This alliance brings together Marubeni’s broad business experience and networks in the Philippines, Premium Group’s extensive experience and expertise with consumer finance business, and AND Global’ s advanced data analysis and fintech solutions.
In July 2024, AFC launched “etomo” as the new brand of its OLP and personal loan products. This rebranding, along with the alliance’s full support, enables “etomo” to enhance its brand recognition across the Philippines, expand its customer base through strategic local partnerships, and develop cutting-edge digital financial services. These initiatives are expected to significantly boost the competitive edge of “etomo” in the Philippine market.
AFC’s vision as a company is to become an excellent partner in the Philippine society by providing innovative financial products and services. The company is fully committed to have a positive social and economic impact on the lives of the Filipino people.
”etomo” currently offers the etomo Term Loan to its customers. Soon, it will launch the etomo Revolving Loan, which offers greater flexibility in monthly amortization and schedule of payments. These collateral-free and competitive interest loans and credit facilities are intended for salaried workers and their families to help address their financial needs, such as medical expenses, tuition fees, utility bills, and the like. With the use of fintech solutions such as machine learning and Artificial Intelligence, “etomo” delivers these financial products through its etomo App, which is conveniently accessible through the customers’ smartphones at anytime and anywhere. The loan application using the etomo App is fully digital and hassle-free with a quick turnaround time. This combination of competitive rates and a low barrier to entry for customers promotes financial inclusiveness to the unbanked or those who do not have access to traditional financial services.
This leverage and use of advanced technology allows AFC to reach out to underserved segments of the population and fulfill their financial needs, thus contributing to the country’s economic growth and development.
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