Vianca writes for the tension that pulls. She starts out as a content producer in the Lifestyle sections of Manila Bulletin and Daily Tribune, before switching gears to become a Senior Copywriter at one of the Philippines’ leading PR agencies. Now, she crafts global B2B stories while pursuing her Master’s in Communication – Applied Media Studies. When she’s not juggling deadlines and strategy decks, you’ll likely find her exploring overlooked cities or unwinding with friends in a jam session.