Author: Vianca Gamboa

Vianca writes for the tension that pulls. She starts out as a content producer in the Lifestyle sections of Manila Bulletin and Daily Tribune, before switching gears to become a Senior Copywriter at one of the Philippines’ leading PR agencies. Now, she crafts global B2B stories while pursuing her Master’s in Communication – Applied Media Studies. When she’s not juggling deadlines and strategy decks, you’ll likely find her exploring overlooked cities or unwinding with friends in a jam session.

AI has been talked about almost exclusively in terms of utility since it began seeping into people’s everyday habit, second only to its role in reshaping the entire workforce. But when AI moves into spaces that feel personal and carry a sense of comfort, or routine, it adds an emotional dimension to pure function and we see AI for what it can really be: a companion. Global brand Samsung is a pioneering AI innovator, but mostly a believer of connectivity – a positioning that runs on the art of harmony rather than futurism. AI has not perfected memories or gets…

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The yearly Consumer Electronics Show (CES) has always been a place for big promises about what technology might become. Each year, companies arrive with smarter devices and bold predictions about the future of daily life. At Samsung’s The First Look event at CES 2026, held ahead of the show’s official opening, “Your Companion to AI Living” focused on how artificial intelligence is already settling into everyday routines without demanding attention. PhilSTAR Tech got the chance to join the grand unveiling with an exclusive exhibition at Wynn Las Vegas on January 7, and here are a few things that showcased a…

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Success within the Asian telecommunications industry has long been measured by coverage speed and by infrastructure scale. In recent years, they are more likely to be judged on their ability to enable long-term innovation in interconnected sectors and underserved areas. The qualities, while not as immediately obvious as bandwidths, are just as crucial as telecom evolves from a service provider to the very backbone of digital life across the region. Against this backdrop, the Asian Carriers Conference (ACC) 2025 convened at Shangri-La Mactan in Cebu for its 21st year, bringing together more than 1,000 delegates from global carriers, technology firms,…

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Growing up with asthma, running always felt like something out of reach, so I’ve never been the type to chase the post-pandemic Strava craze. I stuck to watching my homebody friends convene outside the gym territory and onto the streets to map their miles in a silent clamor for more walkable spaces in the country. It changed for a bit when a friend gifted me my first Xiaomi Band, and we started jogging around our old office circuit after work with my inhaler in hand. Though it wasn’t much, the coveted wearable was enough to hook me into the idea…

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Samsung unveils a smarter lineup of AI home innovations at the Southeast Asia Tech Seminar in Bangkok, Thailand. Smart home devices are becoming so essential to our lives that they are shaping how we move through each day. In the age of Generative AI scrutiny, the once far-fetched possibilities of Artificial Intelligence now actually get the hard work done for you so you can focus on your priorities. And not the other way around.  To learn more about its increasingly purposeful upgrades, PhilSTAR Tech joined journalists from Southeast Asian countries who flew to Bangkok, Thailand, to witness the annual SEA…

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