Disney has entered a multiyear partnership with Adobe to expand the use of artificial intelligence in theme park design and development.
Announced on Nov. 9, the alliance will support concept exploration and development work for Disney’s parks and cruise business, while giving its teams early access to Adobe technologies.
Through Adobe Firefly Foundry, the companies will develop proprietary generative AI models tailored to Disney’s characters, environments and visual styles.
Walt Disney Imagineering’s research and development team is already using a sketch-to-image model that turns hand-drawn concepts into rendered two-dimensional artwork. Another custom model generates creative assets consistent with Disney franchises.
Adobe described the models as “human-centered and artist-led,” intended to help creative teams explore and develop ideas more quickly.
As an official AI innovation partner, Adobe will provide Disney with engineering and research support, alongside access to tools including Firefly, Photoshop and Premiere.
The broader agreement also covers creative technology projects at Disney’s StudioLAB and ESPN Edge, the sports network’s technology innovation center.
The alliance includes marketing collaborations and industry events, with additional activities planned throughout its multiyear term.
