ASUS today announced that it has claimed the No. 1 position in global OLED monitor market share, following a surge in sales throughout 2025. According to independent market research firm TrendForce, ASUS now holds an estimated 21.9% share, surpassing competitors and cementing its leadership in this fast-growing market.
This milestone underscores the company’s commitment to delivering more than just monitors — it reflects a user-first strategy focused on elevating the overall display experience. By expanding its OLED portfolio across both QD-OLED and WOLED technologies for gaming, professional, and creator segments, ASUS ensures solutions are tailored to diverse user needs. Unique innovations such as OLED Care Pro, Neo Proximity Sensor, TrueBlack Glossy, and DisplayWidget Center go beyond performance, enhancing usability, longevity, and visual immersion. This consumer-centric approach transforms OLED monitors into a complete experience, driving user preference for ASUS products and solidifying the company’s position as the No.1 OLED market leader.
Driving growth through innovation and diversity
ASUS is accelerating its OLED momentum through a broad, innovation-driven portfolio that spans gaming, creator, and professional segments – leveraging advanced panel technologies, robust burn-in protection, and rapid product launches to meet the needs of a diverse and growing user base.
- Broad product lineup: ASUS launched a wide array of OLED monitors in 2025, targeting everything from competitive esports to high-fidelity content creation.
- Advanced OLED technologies: New models, such as the ROG Swift OLED PG27AQWP-W and ROG Strix OLED XG27AQWMG, integrate Tandem OLED technology and TrueBlack Glossy coating, delivering higher peak brightness, wider color volume and enhanced panel longevity.
- Burn-in protection: Proprietary ASUS OLED Care Pro suite — including the Neo Proximity Sensor — helps safeguard panel lifespan by switching the display to a black screen when no user is detected.
- Rapid product cadence: In early 2025, ASUS introduced the 27-inch QD-OLED ROG Swift PG27UCDM (4K @ 240 Hz) and the blazing-fast ROG Strix XG27AQDPG (1440p QD-OLED @ 500Hz).
Market momentum and strategic vision
TrendForce data reveals that OLED monitor shipments are growing at a breakneck pace — surging by 65% year over year in Q3 2025, with global shipments reaching 644,000 units. The increasing popularity of OLED displays for gaming has been a major, but not the only factor in this growth. As OLED panel technology continues to gain traction among gamers, the strategic investment and execution by ASUS have allowed it to rise swiftly in market share, overtaking long-time rivals.
Beyond gaming, ASUS ProArt OLED monitors are a favorite among content creators who need to pair next-level contrast and color performance with professional-grade accuracy, multiple HDR format support, wide-ranging connectivity, and intelligent calibration tools. ASUS ZenScreen OLED monitors give PC users of all kinds the superior color performance of OLED panels in a portable form factor.
Vincent Chiou, ASUS Global Vice President and General Manager of the Display Business Unit, observed: “ASUS has long been dedicated to innovation in display technology and impeccable quality. In addition to receiving high praise from gamers, the industry-leading ROG gaming monitors and the ProArt series designed for content creators have also made significant inroads into portable and medical fields, earning widespread recognition and favor. Moving forward, ASUS will continue to prioritize user needs at its core, delivering an unparalleled visual experience to consumers.”
The ASUS commitment to innovation
PC users of all kinds can expect to see ASUS to continue to innovate in this space with new OLED monitors that debut new panel technologies into diverse form factors, deliver enhanced reliability and performance in a variety of usage scenarios, and push the envelope with even higher-performance designs.
