TCL remained the Philippines’ top panel TV brand for the third straight year, based on the 2025 Annual Cumulative Market Share Report from TRS Research. The ranking covers nationwide sales at physical retail stores throughout 2025.
“Being recognized as the Philippines’ No. 1 panel TV brand for the third consecutive year is a significant milestone for TCL and reflects the trust Filipino consumers continue to place in our brand,” said Peter Chen, CEO of TCL Philippines. “This achievement inspires us to keep pushing the boundaries of innovation while making premium technologies more accessible to every Filipino household. We remain committed to delivering products that combine world-class performance, outstanding quality, and exceptional value.”
TCL also led global shipments of TVs measuring 75 inches and above, as well as Mini LED TVs, in 2025, according to market research firm Omdia. It ranked first in worldwide Google TV shipments for five consecutive years from 2021 to 2025.
The company is now introducing Super-QD Mini LED, or SQD-Mini LED, which is designed to improve brightness, color, contrast, and backlight control.
TCL’s X11L, described by the company as the world’s first SQD-Mini LED flagship TV, received the Innovative Display Technology Gold Award at the Global Top Brands Awards during CES 2026 in Las Vegas.
“With Super-QD Mini LED, we’re introducing a new generation of display technology that delivers extraordinary picture quality and a truly immersive viewing experience,” Chen said. “We remain focused on bringing world-class technologies closer to more Filipino families.”
