Simplus marked its fifth anniversary in the Philippines with “Live Young with Simplus,” a campaign built around self-expression, independence, and making everyday living spaces more comfortable and practical.
The home appliance brand tapped Filipino actor and ambassador Donny Pangilinan to represent the campaign’s youthful message. Pangilinan’s approachable image was used to encourage young adults to create homes that reflect their personalities, lifestyles, and daily routines.
As part of the anniversary activities, Simplus also joined Circus Music Festival 8 at Parklinks in Pasig as an official sponsor. Together with Automatic Centre, the brand set up “The Simplus Fair,” where festivalgoers could take photos, interact with the brand, and check out Simplus appliances between performances.
The company also brought its products closer to content creators through a hands-on product experience tied to the “Live Young” campaign. The event featured spaces dedicated to the kitchen, personal care, and home living, allowing creators and influencers to try the products and see how they could fit into their routines.
Simplus also marked the anniversary by giving back to young learners.
On July 13, the brand partnered with the National Book Store Foundation, Inc. for a donation drive at Capt. H. Francisco Elementary School-Annex in Taguig City. The initiative provided school supplies, classroom materials, and selected Simplus appliances to help prepare the school for the new academic year.
The anniversary campaign also invited consumers to share their own “Live Young” moments online by posting photos or short videos featuring a Simplus product.
Selected entries could receive a Fifth Anniversary Product Gift Package, a Simplus coffee maker, or a Simplus vacuum cleaner.
Simplus said all its products came with at least a one-year free replacement warranty, giving customers added coverage with their purchases.
