E-commerce platform Shopee has added a dedicated Beats Flagship Store in the Philippines, giving local shoppers direct access to the brand’s latest headphones, earbuds, and accessories.
The store went live on April 24, 2026, at 9 a.m., featuring a full lineup of Beats audio products and a limited special-edition release.
Shopee said the move responds to strong demand for portable, high-quality audio among Filipinos, one of the most mobile-first and music-engaged audiences in Southeast Asia. The platform aims to be a key channel for global brands seeking to reach digital-native consumers in the region.
Among the featured items is the Beats Solo 4 JENNIE Special Edition, priced at ₱11,490, combining the brand’s signature sound with a design tied to pop culture collaborations.
To drive adoption, Shopee is offering flexible payment options, including 0% installment plans of up to 24 months via credit card and up to six months through SPayLater.
The Beats Flagship Store also emphasizes product authenticity, which is a concern in online marketplaces, by providing a verified source for original items.
Shopee continues to expand its roster of international brands on the platform, to make global product releases more accessible to Philippine consumers without leaving the app.
