In an exclusive interview with Michele Huang, Director of the Print Category at HP Southeast Asia, we look into the world of micro businesses and how smart technology is shaping their landscape.
Defining Micro Businesses and Their Challenges
Micro businesses, as Huang defines them, are small-scale enterprises typically comprising 10 employees or fewer.
“HP recently commissioned Kantar to conduct the Smart Where IT Matters Study. Here we defined a micro business as a small-scale enterprise with a limited number of employees,” said Huang. “According to the Philippine Statistics Authority micro businesses make up for 90.49% of total establishments in the country. Micro businesses in the Philippines encompass a wide range of sectors, including food and beverage, and services,” she added.
Despite their prevalence, micro businesses face numerous challenges, including rising competition, increasing costs, and the constant need to acquire new customers. They often operate with limited resources and tight cash flow conditions, making adaptation to market changes and technological advancements crucial for survival.
The Role of Smart Technology in Overcoming Challenges
According to Huang, technology plays a pivotal role in addressing these challenges. However, there’s a widespread hesitancy among micro business owners, with over 70% expressing concerns about the complexities introduced by such innovations. Security and privacy are top concerns, along with the perceived high cost of adopting technology.
To bridge this gap, HP has developed the Smart Tank series, a range of printers designed specifically for micro businesses. These printers offer a seamless user experience, coupled with advanced security features and cost-efficient solutions. For instance, the HP Smart Tank printers come pre-filled with ink, capable of printing up to 6,000 pages, thereby reducing operational costs and minimizing downtime.
Smart Technology Solutions
Smart technology solutions like the HP Smart App can further streamline business operations.
With features such as mobile printing, scanning, and document sharing, micro business owners can enhance productivity and efficiency on the go. Security features like Wolf Essential Security can also provide peace of mind against cyber threats, addressing the concerns of over 60% of micro business owners.
The Relevance of Physical Printing
Despite the digital age, physical printing remains relevant for micro businesses.
From essential documents like contracts and invoices to marketing materials and collaborative aids, printing serves a multitude of purposes. In fact, over 44% of businesses see purchasing a printer as a step towards improving efficiency, highlighting its continued importance.
Addressing Ink Cost Concerns
Addressing concerns about the cost of ink, Huang emphasizes the cost-effectiveness of HP’s Smart Tank printers.
With a pre-filled ink supply capable of lasting nearly three years, these printers offer a sustainable and economical solution for microbusinesses. Additionally, HP products are designed to meet strict quality and reliability standards, ensuring optimal performance and longevity.
Advice for Micro Businesses
In closing, Huang offers invaluable advice to micro business owners navigating the competitive landscape.
“One thing to note is that as technology advances, security threats also evolve. We urge microbusinesses to remain vigilant against cyber threats, especially in the age of hybrid work where devices are usually used both at home and at the office,” stressed Huang.
By leveraging smart technology solutions like the HP Smart Tank series, micro businesses can not only survive but thrive in an increasingly digital world.
Empowering micro businesses with smart technology is not just about staying ahead; it’s about laying the foundation for sustainable growth and success.