TikTok is introducing new features to help users tell when videos have been created or edited using artificial intelligence (AI), as AI-generated content becomes more common on the platform.
The company said it is adding more learning resources about AI, improving its systems to detect AI-generated spam, and joining an industry group that promotes standards for labeling AI-created content.
The changes come as AI-generated photos, videos, and audio are spreading across social media, making it harder for people to tell what is real and what is not. They also aim to reduce fake accounts and misleading content.
“We believe people should have context, confidence, and control over their experiences with AI on TikTok,” said Tom Varghese, AI Lead for TikTok’s Global Public Policy team. “We continue to invest in technologies, partnerships, and educational resources that help people spot AI-generated content, understand how it’s created, and use these tools creatively and responsibly.”
To help users learn more about AI, TikTok has partnered with the National Association for Media Literacy Education (NAMLE) and AI expert Henry Ajder to create a guide on using AI tools responsibly.
It is also working with organizations such as NoFiltr and the Raspberry Pi Foundation to publish educational videos about AI. TikTok said these videos have been viewed more than 200 million times since the program started in November 2025. It has invested more than $4 million in the initiative and plans to continue supporting it.
TikTok is also stepping up its fight against AI-generated spam.
The platform said it already uses AI to detect fake accounts and content that breaks its rules. In the first three months of the year, it removed more than 86 million fake accounts.
In the coming weeks, TikTok will test improved systems that can better identify accounts that repeatedly post AI-generated spam, especially content about politics, current events, financial advice, and medical information.
The company is also making it easier for users to recognize AI-generated content.
TikTok said it was the first video platform to adopt Content Credentials, a technology developed by the Coalition for Content Provenance and Authenticity (C2PA) that helps identify content created or heavily edited using AI. It has also joined the C2PA Steering Committee to support wider use of the technology.
According to TikTok, it has labeled more than 3 billion AI-generated videos using Content Credentials, creator labels, and its own invisible watermarking technology.
The company is also expanding its AI tools for creators, including Smart Split and AI Outline. It is also testing a feature called Manage Topics, which lets users control how much AI-generated content they see in their feeds.
Photo by Solen Feyissa on Unsplash
