Samsung Electronics has announced that its next Galaxy Unpacked event will take place on July 22 in London, United Kingdom, where the company is expected to unveil the latest additions to its Galaxy lineup.
In an invitation published Wednesday on Samsung’s Global Newsroom, the South Korean technology giant said the event will be held in London, describing the city as one that “moves forward, not by chasing trends, but by setting them.”
While Samsung did not disclose which devices will be introduced, the company hinted that artificial intelligence will continue to play a central role in its product strategy.
“…The next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era,” Samsung said in the invitation.
The invitation carried the tagline “A New Shape Unfolds,” a teaser widely interpreted as a reference to Samsung’s foldable smartphone lineup
Galaxy Unpacked is Samsung’s flagship launch event, where it typically debuts major smartphones, smartwatches and other consumer devices.
The event will be livestreamed on July 22 through Samsung.com, Samsung Newsroom and Samsung’s official YouTube channel, allowing viewers worldwide to watch the announcements as they happen.
For audiences in the Philippines, the livestream is scheduled to begin in the evening of July 22.
