Consumer electronics brand TCL showcased how technology can be used to preserve and promote Filipino heritage through an exhibit featuring digitally animated versions of works by Fernando Amorsolo, the country’s first National Artist for Painting.
Dubbed “Heritage in Every Frame,” the exhibit was held at the Centro de Turismo in Intramuros and served as the launch platform for TCL’s A400 Series televisions. The event coincided with the country’s 128th Independence Day celebration and highlighted the fusion of art, culture and modern display technology.
The exhibit featured animated renditions of several Amorsolo masterpieces, including Noonday Meal, Dalagang Bukid, Tinikling, Fruit Market, The Blind Man and Bataan. Displayed on TCL’s latest televisions, the artworks were enhanced through digital animation, offering visitors a new way to experience some of the country’s most iconic paintings.
According to TCL chief executive officer Peter Chen, the A400 Series was designed to function not only as a platform for viewing content but also as a display piece that enhances living spaces even when not in use.
Digital artist Mark Cañega, who led the animation project, said the challenge was to bring movement to Amorsolo’s paintings while preserving the artist’s signature use of light, color and texture. He described the process as creating a “moving canvas” rather than a cartoon adaptation of the works.
Intramuros Administration Administrator Joan Padilla welcomed initiatives that combine technology and culture, saying such efforts can help introduce younger generations to Philippine heritage and deepen appreciation for the works of National Artists.
Aside from the exhibit, TCL donated televisions and air-conditioning units to several institutions within Intramuros, including the Centro de Turismo, Intramuros Information Center, iMAKE History Fortress LEGO Education Center and the Fr. Luis G. Merino, O.S.A. Library.
