The Philippine smartphone market saw a 6.1% year-over-year growth in 2024, reaching nearly 11 million units in shipments, according to IDC’s Quarterly Mobile Phone Tracker. This marks the second consecutive year of growth, driven by economic recovery and vendors introducing more entry-level models to keep smartphones accessible to Filipinos.
Transsion Leads the Market
Transsion—the brand behind Infinix, Tecno, and itel—dominated the market with 37.3% market share, an increase from 34.1% in 2023, fueled by its strong presence in the sub-$100 segment. Meanwhile, realme slipped to second place with 13.3% market share, followed by vivo (11.0%), Xiaomi (11.0%), and OPPO (10.1%).
Key Takeaways from IDC’s Report:
Budget smartphones drive sales: Over half of the total shipments in 2024 were priced below $100, with Transsion’s aggressive push in this segment helping it claim the top spot.
realme and OPPO decline: realme and OPPO saw -11.5% and -12.6% YoY declines, respectively, due to increased competition.
Xiaomi sees strong growth: Xiaomi posted a 13.8% YoY increase, thanks to its competitive pricing and strong online sales.
Smartphone Market Outlook
While the last quarter of 2024 saw a slight slowdown due to early launches in the previous quarter, demand remained strong for phones priced under $100. IDC predicts that aggressive pricing strategies and the increasing affordability of smartphones will continue to shape the Philippine market in 2025.
