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Content creators are the ‘heartbeat’ of e-commerce — Shopee PH leader

At the recent creators event of Shopee Philippines Marketing lead Huiyan Pan highlighted the impact of content creators and influencers in the e-commerce industry, saying that they have “injected” authenticity in the Filipino shopping experience.

“This pivotal shift showcases how their influence extend beyond social media and integrating seamlessly to our platform,” Pan said during Shopee PH’s 11.11 Creators Night on Wednesday, Nov. 8.

“As we continue to evolving Shopee’s dynamic programs and features, it becomes evident that this integration empowers our creators, sellers, brands, and our platform also, shaping the future of e-commerce,” Pan added.

According to Pan, Shopee has recognized the result of having “empowered creators” that influence purchases and trends.

“ So, initiate this, like the Shopee Affiliate Program, we connect influencers with brands and sellers, and bring them to promote products in their extensive online market place and expand their reach,” the marketing head said.

The e-commerce company created the said program to support seller and influencer growth. Anyone who partners with a Shopee brand will earn a commission from every successful sale.

“This collaboration with Shopee and its creators creates a very dynamic ecosystem beyond mere transactions. It resonates to buyers who really value authenticity and peer recommendations, as well as community,” Pan said.

To celebrate its upcoming 11.11 sale, the Creators Night featured an exclusive comeback performance of Apl de Ap who performed his popular songs including “Bebot” and “The Time (Dirty Bit)”

Guess who surprised the crowd last night at the Shopee Creators’ Night. #Shopee 11.11Sale #ShopeeCreatorsNight #shopee_ph #shopeebudolph

♬ original sound – ERICKA – ericka.pineda09 on IG

Shopee creators such as beauty guru Michelle Dy and TV host Dianne Medina were also able to share their experience as influencers.

As one of the leading e-commerce platforms in Southeast Asia alongside Lazada, Shopee was reported to have gained “record-breaking” sales from the last 9.9 sale, which also heralded the Christmas shopping rush in the country.