HONOR Philippines may be preparing one of the biggest smartphone launch promotions in the local market after leaked promotional materials suggested that buyers of the upcoming HONOR 600 could win a Mercedes-Benz EQA 250.
The leaked visuals, which quickly circulated on social media, hinted at a pre-order raffle tied to the launch of the AI-powered HONOR 600. While the company has yet to officially confirm the mechanics, the possible giveaway immediately generated online buzz among tech fans and smartphone buyers.
The campaign comes as HONOR ramps up visibility for the HONOR 600 ahead of its May 14 launch. The smartphone brand recently appeared at high-profile events such as Miss Universe Philippines 2026 and The Miss Philippines 2026 Coronation Night, helping build anticipation for the new device.
If confirmed, the promo would mark one of the more aggressive marketing pushes in the Philippine smartphone market this year, where brands are increasingly competing through lifestyle-focused campaigns, celebrity partnerships, and large-scale giveaways to attract consumers.
The Mercedes-Benz EQA 250, a fully electric luxury compact SUV, is a premium prize that could widen interest beyond regular smartphone buyers. The possible inclusion of an electric vehicle also aligns with the growing popularity of EVs in the Philippines, particularly among younger and tech-oriented consumers.
HONOR has not released full specifications and pricing details for the HONOR 600, but the the AI-focused smartphone is designed for mobile photography, productivity, and content creation.
The official launch of the HONOR 600 will be livestreamed on Facebook on May 14. HONOR Philippines said more details about the smartphone and related promotions will be announced during the event.
