The next generation of iPhone is about to hit the Philippines, and both Power Mac Center and Abenson are leading the charge with nationwide pre-order events, midnight launches, and exclusive freebies that make upgrading even more exciting.
Power Mac Center Pre-Order and Launch Schedule
Apple fans can start reserving the iPhone 17 series — which includes the iPhone 17, 17 Plus, 17 Pro, and 17 Pro Max — starting October 9, 2025 at 12:01 AM, with the official midnight launch happening on October 17.
Power Mac Center will host early pre-order events across key cities beginning October 8.
| Venue | Program Date | Pre-Order Date/Time | Notes |
|---|---|---|---|
| SM Megamall, Mega Fashion Hall | October 8, 2025 (10 PM) | October 9 at 12:01 AM | Main pre-order event with activities and freebies. |
| SM North EDSA – The Annex | October 8 (10 PM) | October 9 at 12:01 AM | NCR north-area launch venue. |
| Festival Mall Alabang | October 8 (10 PM) | October 9 at 12:01 AM | South Metro pre-order site. |
| Bonifacio High Street (BGC) | October 8 (10 PM) | October 9 at 12:01 AM | BGC-area pre-order for those closer to Taguig. |
| Greenbelt 3 Makati | October 9 (8 AM – 10:30 AM) | Exclusive BPI Cardholder pre-order window. | |
| SM Mall of Asia – Main Mall Atrium | October 9 (10 AM) | Regular pre-order start; also a key midnight-launch site. | |
| SM Lanang Davao | October 9 (10 AM) | Davao’s official pre-order hub in Mindanao. |
After the events, pre-orders continue nationwide through Power Mac Center, The Loop, and powermaccenter.com, as well as on Shopee (The Loop Official Store) and the PMC App.
The midnight launch happens on October 17 at 12:01 AM across select branches, highlighted by major events at Greenbelt 3, SM Mall of Asia, and SM Lanang, with more than 30 stores joining the celebration.
Expect live countdowns, special bundles, AppleCare+ offers, and exclusive launch-night freebies.
Abenson pre-orders and freebies
Meanwhile, Abenson is also kicking off its own iPhone 17 pre-order campaign from October 9 to 16, 2025, both in-store and online at abenson.com.
Customers who pre-order will enjoy exclusive freebies and deals, plus a chance to win prizes in Abenson’s nationwide raffle.
How to Pre-Order
- In-store pre-order – Visit your nearest Abenson branch to reserve your unit.
Midnight launch events will take place at:- Abenson Global City
- Abenson Waltermart Sta. Maria
- Abenson Alabang Town Center
- Abenson UP Town Center
- Online pre-order – Order conveniently from home through the Abenson website.
Exclusive Freebies
- Free Personal Refrigerator (₱5,995) for all pre-orders of iPhone 17 Pro and iPhone 17 Pro Max
- Free Mini Party Box (₱4,999) for all pre-orders of iPhone 17 and iPhone Air
(Promo runs from October 9–16, 2025. Freebies claimable in-store on October 17 only.)
Bank and Payment Promos
Abenson is offering Shop Now, Pay Later and 0% installment deals for up to 24 months via major banks, including BDO, BPI, Metrobank, RCBC, Security Bank, UnionBank, HSBC, and PNB — plus GCash, GGives, and Home Credit options.
Selected partner banks even include cashback up to ₱6,000, ₱2,000–₱3,000 discounts, and up to ₱15,000 off on cash price with eligible purchases.
Raffle Prizes
Every pre-order also gives customers a chance to win prizes like a MacBook Air M2, iPad 11th Gen, Apple Watch SE 2, or home electronics such as a Sony 55” Smart TV or Kolin 1HP Window Inverter Aircon.
Promo runs October 9–16, 2025; claim pre-orders October 17–19; raffle draw on October 22.
Flexible Payment Options
Both Power Mac Center and Abenson are offering generous 0% installment and flexible financing plans. Whether you prefer in-store checkout or online pre-orders, you can spread payments across 12, 24, or even 36 months, and enjoy instant perks depending on your chosen bank.
A Celebration for Apple Fans
From SM Megamall to UP Town Center, this year’s iPhone 17 rollout isn’t just a product launch. It’s a full week of festivities for Apple enthusiasts across the country.
▪️Pre-orders start October 9, 2025
▪️Midnight launches begin October 17, 2025
▪️Visit powermaccenter.com or abenson.com for complete details.
