POCO, a leading technology brand among young tech enthusiasts, today hosted the grand launch event for the F7 Series in Singapore, featuring the highly-anticipated POCO F7 Ultra and POCO F7 Pro, witnessed by key media representatives. Designed for all-around excellence and powered by cutting-edge technologies, the flagship duo delivers top-tier speed and efficiency while remaining accessible to more users – staying true to POCO’s mission of providing high-performance technology at an exceptional value.
“With the POCO F7 Series, we’ve made cutting-edge technology more accessible than ever,” said Angus Ng, Head of Product Marketing at POCO Global. “For the first time, we are introducing an Ultra model that takes power and performance to a new level for POCO. By blending flagship features with exceptional pricing, the launch of POCO F7 Ultra and POCO F7 Pro marks a significant leap forward, reflecting our commitment to continuously refreshing the user experience and empowering users to maximize their potential in work, play, and creativity.”
Double the power, double the performance
At the heart of POCO F7 Ultra is the Snapdragon® 8 Elite Mobile Platform, Qualcomm’s most advanced flagship chipset. Built on TSMC’s cutting-edge 3nm process technology, this platform delivers a remarkable leap in processing power – boosting CPU performance by up to 45% and GPU performance by 44% while significantly reducing peak power consumption – by as much as 52% for the CPU and 46% for the GPU. Achieving an impressive AnTuTu score of 2,843,461, POCO F7 Ultra delivers lightning-fast performance at every turn, from resource-intensive gaming to seamless multitasking.
But POCO F7 Ultra doesn’t stop there. Introducing POCO’s first-ever dedicated graphics chip – the VisionBoost D7 chipset, built on an advanced 12nm process – takes visual effects to a whole new level. Gameplay feels incredibly immersive with Smart Frame Rate for ultra-smooth 120FPS, 2K Super Resolution for exceptional clarity, and Game HDR for richer contrast. On the video front, Dual-core Visuals technology enhances resolution, frame rates, and HDR quality across YouTube and Netflix, bringing every scene to life with stunning detail.
Complementing this powerhouse hardware is Xiaomi HyperOS 2, which delivers intelligent, responsive performance right out of the box. With three core innovations – HyperCore, HyperConnect, and HyperAI – it optimizes system fluidity, enables seamless cross-platform connectivity, and enhances efficiency with Google Gemini offering smart assistance.
The introduction of WildBoost Optimization 4.0 further elevates the experience, working behind the scenes to coordinate the Snapdragon 8 Elite Mobile Platform and VisionBoost D7 chipset. As a result, users enjoy ultra-smooth gameplay with stable frame rates, improved touch and track response, and precise game audio. Even in demanding titles like Genshin Impact at 2K Super Resolution and 120FPS, the device sustains superior performance throughout an hour of gameplay, exceeding native settings with higher frame rates and image quality while keeping temperatures low.
Meanwhile, POCO F7 Pro is powered by the Snapdragon® 8 Gen 3 chipset, striking the perfect balance between speed and efficiency. Running on Xiaomi HyperOS 2 out of the box, POCO F7 Pro delivers fast, fluid performance for a variety of applications and games. Supported by WildBoost Optimization 4.0, gameplay stays buttery smooth and highly responsive with Smart Frame Rate up to 120FPS, including Genshin Impact at 90FPS.
Yet powerful performance doesn’t mean your phone has to heat up, thanks to the introduction of LiquidCool Technology 4.0 on POCO F7 Series. Featuring a 3D dual-channel IceLoop system with a 5400mm extra-large loop heat pipe, this advanced cooling solution reduces SoC temperature by up to 3°C, allowing for extended gaming, video editing, and multitasking sessions without throttling performance.
Long-lasting power for nonstop action
With smartphone usage at an all-time high, ultra-efficient battery performance is more important than ever to alleviate battery anxiety, ensuring users stay powered throughout the day. POCO F7 Ultra packs a powerful 5,300mAh (typ) battery, complemented by 120W HyperCharge for an ultra-fast 100% charge in just 34 minutes, along with 50W wireless HyperCharge for convenient cable-free power. Meanwhile, POCO F7 Pro is equipped with a 6,000mAh (typ) battery, paired with 90W HyperCharge to deliver hours of uninterrupted performance, even during the most demanding tasks.
Beyond sheer capacity, both devices feature next-generation charging technologies that boost efficiency and longevity. With the POCO Surge P3 charging chipset and POCO Surge G1 battery chipset working together, charging speed and efficiency are optimized, while battery lifespan is extended. Even after 1,600 charging cycles, the battery retains above 80% of its original capacity. Whether in the midst of an intense gaming session or during the workday, these devices provide fast, stable charging – even in challenging conditions like extreme cold weather.
Capturing the unseen by bringing precision and creativity to every shot
POCO F7 Ultra introduces the brand’s most advanced imaging system yet. Its triple-lens setup combines POCO’s strongest HDR main camera, its first flagship-level floating telephoto lens, and the highest-pixel ultra-wide camera in its lineup. Together, these lenses cover 8 classic focal lengths, offering unparalleled flexibility to capture every scene with incredible detail.
At the heart of the system, the 50MP main camera, powered by the Light Fusion 800 image sensor, delivers vibrant, detailed shots even in challenging lighting. With four focal lengths, including 35mm for everyday candid shots and 48mm for classic portraits, it’s designed to adapt to whatever scene you’re capturing. The floating telephoto lens unlocks even more creative possibilities – from capturing intricate 10cm macro shots to reveal the beauty of small details, to 2.5X (60mm) optical zoom for vivid portraits with impressive depth, and 5X (120mm) in-sensor zoom for distant scenes with rich clarity. And with the 32MP ultra-wide camera’s 120-degree field of view, users can effortlessly capture sweeping landscapes and group shots in full clarity.
All of this is supercharged by cutting-edge algorithms from POCO AISP – POCO’s first-ever AI LM computational photography platform, which integrates the computational power of the CPU, GPU, NPU, and ISP through Xiaomi HyperOS. This seamless integration of software and hardware enhances image processing efficiency, and when combined with the floating telephoto lens, it delivers impressive results. Features like 20X UltraZoom Beta bring intricate details into focus, while UltraSnap supports rapid continuous capture, processing each shot in real time with a complete algorithm to deliver up to 150 frames with consistent image clarity.
On the other hand, POCO F7 Pro brings a blend of powerful hardware and AI-driven enhancements to elevate mobile photography in its class. The 50MP main camera, also powered by the Light Fusion 800 image sensor, captures vibrant, highly detailed photos, while the 8MP ultra-wide camera makes it easy to capture expansive landscapes and group shots. Leveraging the POCO AISP platform, POCO F7 Pro also offers the UltraSnap feature, along with dual focal length portraits for both wide-angle and classic shots.
For those seeking even more creative possibilities, both devices come with features like Dynamic Shots that bring stills to life, as well as more AI features⁶ for next-level creativity to provide the perfect finishing touch for photos and videos.
Advanced edge-to-edge display with thoughtful eye-care technologies
Crafted to offer a truly exceptional viewing experience, POCO F7 Ultra and POCO F7 Pro feature ultra-slim bezels and cutting-edge eye-care technology, delivering displays that are as comfortable as they are stunning. The Ultra-bright displays, with 3200 nits peak brightness and 1800 nits HBM brightness, deliver vibrant clarity and stunning HDR effects, even under bright sunlight.
But it’s not just about brightness – both devices prioritize eye care, too. Incorporating Circular Polarization Technology, which converts the screen’s linear polarized light into circularly polarized light, the display closely mimics natural light for a more comfortable viewing experience. Coupled with 3840Hz high-frequency PWM dimming and 16,000-level auto brightness adjustment, the displays adapt effortlessly to varying light conditions, ensuring optimal comfort. With TÜV Rheinland Low Blue Light (Hardware Solution) Certification, TÜV Rheinland Flicker Free Certification, and TÜV Rheinland Circadian Friendly Certification, these devices minimize eye strain, even during prolonged sessions.
The display experience extends to touch responsiveness, where AI-powered enhancements ensure smooth interaction even with wet fingers, oil, or gloves. For added convenience, POCO introduces an ultrasonic fingerprint sensor for the first time, providing instant unlocking for faster, more secure access.
Premium design meets robust durability
POCO F7 Series delivers groundbreaking performance and a design that truly embodies the essence of a flagship. With a perfect blend of aesthetics and durability, these devices set a new benchmark in premium craftsmanship.
Designed to captivate, POCO F7 Ultra and POCO F7 Pro feature advanced gloss-matte craftsmanship on their glass back covers. The upper half of the back shines with a glossy finish, while the lower half contrasts with a matte effect, creating a striking visual balance. POCO F7 Ultra further elevates this design with its quad-curved glass, enhancing the ergonomic grip with smooth curves, making it a pleasure to hold.
With a seamless top design – making its debut on a POCO device – flowing smoothly into a matte metal frame, POCO F7 Ultra and POCO F7 Pro exude a new level of sophistication. Completing the look, a circular segmentation design and an aerospace-grade aluminum deco ring around the camera enhance symmetry while evoking a sense of speed and power.
Built to withstand everyday challenges, POCO F7 Series boasts an IP68 rating for dust and water resistance, offering reliable protection in extreme conditions. POCO F7 Ultra takes durability a step further with POCO Shield Glass, the toughest screen protection ever on a POCO device, safeguarding against drops and scratches – meanwhile, POCO F7 Pro benefits from Corning® Gorilla® Glass 7i, offering reinforced durability for everyday resilience.
Boosting user experience with enhanced connectivity and audio
Flagship performance deserves an equally exceptional user experience, and POCO F7 Series delivers on that front. Powered by the Surge T1S tuner, a dedicated signal enhancement chipset, POCO F7 Ultra and POCO F7 Pro offer significant improvements in connectivity, boosting cellular performance by up to 37% in mid-high frequencies and enhancing Wi-Fi and Bluetooth performance by up to 16%. On the entertainment front, Stereo Dual Speakers deliver immersive, powerful sound, while AI Super Cinema enhances both audio and visuals, transforming every moment into a cinematic experience.
Product availability
From March 27 to April 3, POCO fans in the Philippines can get first dibs on the new F7 Series with exclusive early-bird deals and added perks. The POCO F7 Ultra, available in Yellow and Black, comes in two powerful variants: the 12GB + 256GB model, regularly priced at Php 36,999, is available for just Php 34,999, while the 16GB + 512GB version drops from Php 39,999 to Php 37,999—plus get additional Php 1,500 discount from Lazada. POCO F7 Ultra is exclusively available on Lazada, each purchase entitles buyers to a free 50W wireless charger.
The POCO F7 Pro, offered in Black, Silver, and Blue, is available in 12GB + 256GB and 12GB + 512GB configurations. During the early bird period, prices are slashed from Php 27,999 to Php 24,099, and from Php 29,999 to Php 25,999—letting fans save Php 3,900 and Php 4,000, respectively. Sold exclusively on Shopee, it’s the best time to upgrade to serious performance at an unbeatable price.
Color and variant availability may vary. Don’t miss out—check the official POCO stores on Lazada and Shopee for the latest offers.
