After several years of extraordinary expansion, 2025 has been a year of stabilization and maturity for the e-commerce sector. Across Southeast Asia and in the Philippines in particular, online commerce has evolved from an experimental trend into a cornerstone of economic activity. Filipinos are now among the world’s most connected consumers, relying on mobile applications, digital payments, and social media platforms for everyday transactions. The industry’s focus has shifted. It is no longer only about speed and volume, but also about sustainability, trust, and inclusion. The key question for both businesses and policymakers is no longer how fast digital retail…
