TCL Electronics, a global consumer electronics brand known for its televisions and air conditioners, has partnered with Automatic Centre to strengthen its retail presence in the Philippines, starting with a showcase at the retailer’s Sheridan branch in Mandaluyong.
The partnership allows TCL Philippines to bring its latest televisions, air conditioners, and smart home appliances to more consumers through an established appliance retailer with decades of experience.
“Joining forces with Automatic Centre is a milestone moment for TCL Philippines. We have immense respect for their 70-year standing as a pillar of the local appliance industry,” said Peter Chen, CEO of TCL. “Our goal is to bring our latest technological innovations to their Sheridan branch, and we’re excited to begin this collaboration.”
To mark the partnership, TCL and Automatic Centre rolled out a limited-time sale across select products from March 25 to April 5, offering discounted prices on TVs, refrigerators, washing machines, and air conditioners.
Among the deals:
- 50-inch 4K QLED Google TV P7K – PHP 16,798 (from PHP 27,993)
- 17.8 cu. ft. side-by-side no-frost inverter refrigerator – PHP 26,698 (from PHP 59,998), with free blender
- 7.5 kg top-load washing machine – PHP 8,498 (from PHP 12,993), with free blender
- 10.5/7 kg combo washer-dryer inverter – PHP 29,398 (from PHP 42,993), with free blender and mini refrigerator
- 1.5 HP inverter window-type air conditioner with Gold Fins – PHP 18,998 (from PHP 29,498)
- 1 HP inverter split-type air conditioner – PHP 24,993 (from PHP 34,493)
The Sheridan branch serves as the initial site for showcasing TCL’s bigger smart home lineup, as the company looks to widen its footprint through retail partnerships.
“This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation,” said Pearl Perlada, marketing head of Automatic Centre. “This debut is just the beginning of a series of milestones aimed at improving the appliance shopping experience for our customers.”
