Innovative AI-driven technology brand TECNO today launched the new CAMON 40 Series – its latest flagship imaging product and most advanced AI smartphone ever – with popstar royalty and Filipino icon Sarah Geronimo as brand ambassador.
The three models (CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40) are equipped with cutting-edge AI imaging technology and practical AI features, delivering industry-leading performance and enhanced experiences in imaging, creativity, and efficiency for users worldwide.
“Sarah Geronimo and the TECNO CAMON 40 Series are a perfect match. Her star power, relatability, and ability to inspire millions of Filipinos align with TECNO’s passion to bring innovative smartphones to Filipinos so they can embrace and capture life’s best moments. With the TECNO CAMON 40 Series, even hard-to-catch, motion-filled moments can be captured with sharp focus and clarity,” said Nana Chen, TECNO Region Marketing Director.
“I love the TECNO CAMON 40 Series because I can now take tons of photos of my fur baby. We share fun times playing, running around, and hugging. Sometimes everything is just a blur. I’m excited to take more photos of my dog using the TECNO CAMON 40,” said Sarah. “Our team also can’t wait to take FlashSnaps during my performance. We can share more photos with my followers. I can share more perfect moments with them,” Sarah added.
With TECNO and Sarah’s partnership, the CAMON 40 Series will not just give perfect snaps but also bring Filipinos closer to their loved ones and favorite popstar – perfect moments, captured.
AI One-Tap FlashSnap Enables Ultimate Snapshot Photography
The CAMON 40 Series redefines mobile snap photography with the power of AI. At its core, the AI-driven FlashSnap mode seamlessly integrates with a powerful camera and a handy One-Tap Button, allowing users to instantly capture life’s most vibrant moments.
The series leverages AI to revolutionize mobile photography through FlashSnap technology. With FlashSnap, AI optimizes camera startup and continuous shooting for instant captures, while AI-powered multi-frame processing reduces noise and enhances details for sharper images. Additionally, the BestMoment AI algorithm intelligently analyzes motion patterns, automatically identifying and selecting the best frames to ensure precise captures in dynamic scenarios, offering users an unprecedented imaging experience.
The CAMON 40 Premier 5G and CAMON 40 Pro 5G push AI-driven imaging innovation to new heights. The CAMON 40 Premier 5G’s 50MP Sony LYT-701 Ultra Night Camera collects over 56.25% more light than competitors and produces crystal-clear shots. A super-tuned shutter captures over 2,600 times faster than the speed of a human blink for rapid action.
Beyond One-Tap FlashSnap, the CAMON 40 Series also comprehensively improves the overall imaging experience. The CAMON 40 Premier 5G features a new 50MP Ultra-Wide Angle Camera, a 50MP Periscope Telephoto Camera, and a 50MP AF Front Camera, and is capable of 4K 60fps Pre-ISP Ultra Night Video with an independent imaging chip, while the whole series is equipped with all-new wide-angle cameras with 50MP eye-track selfie.
The CAMON 40 Pro 5G stands out with an exceptional camera score of 138 from DXOMARK, ranking No.1 in DXOMARK’s Global Photography Ranking Under $600 and becoming the first smartphone of 2025 to receive DXOMARK’s Smart Choice Label.
TECNO’s Most Advanced AI Smartphone Revolutionizes AI Experience
The CAMON 40 Series is TECNO’s most advanced AI smartphone to date, setting a new standard for AI-driven productivity, creativity, and efficiency. Through TECNO AI, the series introduces practical AI applications, offering smarter and more localized innovations for a seamless user experience. Powered by MediaTek’s Dimensity Ultimate Processor, the CAMON 40 Series solidifies its position as TECNO’s most intelligent and capable lineup. The CAMON 40 Premier 5G is the first to debut the premium MediaTek Dimensity 8350 Ultimate AI Processor, delivering an astounding 330% boost in AI performance.
The CAMON 40 Series redefines AI-driven communication with the world’s first phone with AI-powered 360° AI Call Assistant. This includes TECNO’s pioneering Call Noise Cancellation, an exclusive industry-first innovation for enhanced clarity, along with Call Translation for real-time multi-language communication, Auto Answer to prevent users from missing important calls, and Call Summary for transcribing calls into text.
The CAMON 40 Series produces creative and professional imaging with outstanding AI Imaging Creation features based on local insights into global users’ needs. It is the first to feature TECNO’s updated Universal Tone technology, letting users shoot portraits that capture diverse tones in even more true-to-life and inclusive representations. The AI Image Extender is also new, letting users extend photos and restore details in complex scenes. The upgraded AI Eraser 2.0, AIGC Portrait 2.0, AI Perfect Face, and AI Sharpness Plus further elevate the creativity and clarity of images.
Integrated with advanced AI capabilities, TECNO AI enhances its ecosystem with smarter, more intuitive interactions. AI Efficiency tools include AI Writing, Circle to Search (Google-integrated), and AI Translate—the first real-time simultaneous translation with Bluetooth headphones on an Android device. Ella AI Assistant with One-Tap Screen Query and Ask Ella allows users to make calls, create schedules, identify images and text, navigate, and perform various tasks with minimal manual input.
Durability and Craftsmanship: Engineered for Strength and Elegance
The CAMON 40 Series not only excels in intelligent features but also stands out with its robust and durable design.
With IP68 and IP69 dust and water resistance, the CAMON 40 Premier 5G and CAMON 40 Pro 5G are built to withstand extreme conditions, including hot water exposure. Meanwhile, the CAMON 40 is IP66 certified, offering reliable splash resistance. Corning® Gorilla® Glass 7i provides superior protection, and the whole series is SGS 5-Star Certified with 360-degree Drop Resistance. The CAMON 40 Premier 5G and CAMON 40 Pro 5G are also TÜV Rheinland certified for 72-month lag-free performance.
Retaining the classic Side-axis design, the series adds a Swan-neck Curve for a unique touch. The CAMON 40 Premier 5G features a striking Space Ring camera with watch-grade 3D textures. The Ultra Bright AMOLED screen, Stereo Dual Speakers, and Dolby Atmos elevate multimedia enjoyment. With 256GB+12GB storage and up to 5100mAh battery with 70W Ultra Charge, the CAMON 40 Series delivers lasting performance.
Be among the first to own a CAMON 40 Series smartphone
Available from April 24, the CAMON 40 Series is priced from PhP9,999 to PhP21,999. Online availability includes TikTok, Shopee, and Lazada. CAMON 40 and CAMON 40 Premier 5G are in retail stores starting April 24. CAMON 40 Pro 5G will follow offline after May 10.
- CAMON 40: PhP9,999
- CAMON 40 Premier 5G: PhP21,999
- CAMON 40 Pro 5G 8+256: PhP10,999 (first sale)
- CAMON 40 Pro 5G 12+256: PhP12,999 (first sale)
Each first sale unit includes a premium CAMON gift set worth PhP1,999.
Colors:
- CAMON 40: Glacier White, Galaxy Black
- CAMON 40 Pro 5G: Glacier White, Galaxy Black, Emerald Lake Green
- CAMON 40 Premier 5G: Galaxy Black, Emerald Lake Green
Offline Pre-order and get exclusive perks
Pre-order CAMON 40 Pro 5G offline from April 24 to May 10 and receive discounts and a gift set. Claim from May 11 to 25, 2025.
- 8+256: PhP1,000 off + 2,000 Boosted T-SPOT points
- 12+256: PhP1,500 off + 2,500 Boosted T-SPOT points
Pre-order link: TECNO T-SPOT
Buy Offline and Pay Low
From April 24 to May 10, purchase via specified installment and get PhP500 cashback across the CAMON 40 Series. Enjoy 0% interest for up to 12 months, starting at just PhP27/day. Combined with pre-order offers, CAMON 40 Pro 5G buyers can enjoy discounts of up to PhP2,000.
