Appliance brand TCL teamed up with retailer Abenson to hold the third TCL Cooltura Summer Fest, combining entertainment and smart home technology in a large-scale consumer event at Market! Market! in Taguig City.
The event featured product showcases, interactive games, live music, and appearances by celebrity ambassador Kathryn Bernardo and OPM band The Juans, drawing shoppers and fans to experience TCL’s latest home appliances firsthand.
TCL displayed a range of products, including large-screen TVs, air conditioners, refrigerators, and washing machines designed for Filipino households looking for connected and energy-efficient home appliances.
Visitors also joined interactive activities such as a photobooth, a reflex-based game, and a booth where participants grabbed flying mock electricity bills, highlighting the company’s cooling and energy-saving products.
“We are very excited to celebrate the third year of CoolFest with everyone,” said Cyd Montebon, director of sales of TCL Philippines.
“At TCL, we believe technology should be more than just a collection of features. It should shape how we live. This milestone and our continued growth would not have been possible without the support of consumers and the trust of our partners. We are grateful to Abenson for its steadfast partnership over the last three years,” Montebon said.
Apple Ma, retail marketing head of Abenson, said the partnership reflects both companies’ goal of improving home living through technology.
“Abenson has proudly stood as the No. 1 household appliance store in the Philippines and a leader in gadgets. Our goal is to provide trusted home solutions and reliable technology that make everyday living easier, more comfortable, and more enjoyable,” Ma said.
She added that Abenson continues to expand its lineup of brands and innovations as consumer demand evolves.
“For me, it means being the best version of yourself by choosing things that improve your quality of life,” Bernardo said, referring to TCL’s “Inspire Greatness” campaign.
“When your home is a place of comfort and innovation, it gives you the energy to go out there and do great things,” she said.
The event ended with a performance by The Juans, who performed some of their popular songs, including “Hindi Tayo Pwede,” “Ano Ba Talaga Tayo,” and “Ngiti.”
“We are so grateful for the incredible energy everyone brought to the TCL Cooltura Summer Fest,” said Peter Chen, CEO of TCL Philippines.
“We are already planning to elevate the experience next year with even more exciting milestones,” Chen said.
