Have you ever wanted to shop on TikTok without getting distracted by your feed? TikTok’s recently launched standalone TikTok Shop mobile application allows users to do just that.
The standalone app limits TikTok’s video-scrolling and social features to put shopping at the center of the experience.
Here’s what users will find inside the app:
- Shopping page: Opening the app takes users directly to a shopping menu with an interface similar to those of other e-commerce apps.
- Bottom navigation: The navigation menu remains familiar to TikTok users, with buttons at the bottom of the screen for moving between sections.
- Explore feed: Users can still scroll through videos and watch livestreams, though most content on the Explore feed comes from TikTok affiliates promoting products.
- Inbox: This section shows only conversations with shops users have interacted with.
- Profile: The Profile menu has been simplified to remove social features, adopting a layout similar to those of traditional e-commerce apps.
The mobile application launched on Oct. 16 this year and is available on Android and iOS.
It is initially available in four Southeast Asian markets: the Philippines, Thailand, Malaysia and Singapore.
TikTok has yet to announce whether the app will make its way to Western markets.
