Smartphone brand Infinix has named Yuna of ITZY as its first global brand ambassador in its efforts to reach more international users.
The partnership rolls out alongside the global debut of the Infinix NOTE 60 Series, the brand’s annual flagship line. Company executives said the move reflects its “Joy Tech, Beyond Limits” philosophy, which focuses on creativity, individuality, and accessible innovation.
“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador,” YUNA said in the media advisory. “I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together!”
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YUNA, the youngest member of ITZY, is known for her confident stage presence and evolving style. Infinix said her image aligns with its effort to position its devices as tools for self-expression, not just communication.
“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” TT Liu, CMO of Infinix Mobility, said. “Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy — when brands, users, and YUNA come together to illuminate every unique way of shining.”
The NOTE 60 Series also signals Infinix’s entry into the premium segment. The lineup features its first NOTE device powered by Snapdragon from Qualcomm Technologies, Inc., design input from Pininfarina, and audio tuned with JBL.
