Only one out of every five companies in the retail sector in the Philippines is highly data driven. And guess what? A majority of them use their local computers and rudimentary Excel sheets to store and manage their data. Hard to believe, right? But that’s exactly what PwC’s Data Analytics Assessment and Readiness Survey revealed. Admittedly this report was released in 2020 and since then, a sort of data revolution has been underway in the Philippines. However, the fact remains that the majority of companies are still far from effectively harnessing the power of data and analytics. From numerous conversations…
Author: Prem Bhatia
Prem Bhatia
Prem is the Chief Executive Officer and Co-Founder at Graas. Prem is a serial entrepreneur and investor, with a career spanning over 20 years. He has worked in the areas of advertising, media and technology in several countries, including USA, UK, India, UAE, Singapore, and China, amongst others. Prem started his career in sports marketing, managing celebrities and television rights for various sports tournaments. After he sold his first company to Havas, Prem went on to run July Systems, a cross mobile platform that managed the mobile apps for the NBA, ESPN, NFL, IPL etc. He subsequently founded PHAR - the largest advertising business that focused on transport across airlines, airports and MRTs.
