Prem is the Chief Executive Officer and Co-Founder at Graas.
Prem is a serial entrepreneur and investor, with a career spanning over 20 years. He has worked in the areas of advertising, media and technology in several countries, including USA, UK, India, UAE, Singapore, and China, amongst others.
Prem started his career in sports marketing, managing celebrities and television rights for various sports tournaments. After he sold his first company to Havas, Prem went on to run July Systems, a cross mobile platform that managed the mobile apps for the NBA, ESPN, NFL, IPL etc. He subsequently founded PHAR - the largest advertising business that focused on transport across airlines, airports and MRTs.